Jennifer Lopez stars in her first television campaign for L’Oréal Paris, shot on location in New York City for the EverSleek haircare line. MODTV produced the exclusive behind-the-scenes film, capturing Lopez on set and highlighting the campaign’s concept: sleek, strong, and modern beauty.
Jennifer Lopez x L’Oréal Paris
BTS Beauty film produced & directed by Karen Morrison
Video production : MODTV
Camera: Frank DeJoseph, Karen Morrison, Evan Estern,
Interviews by Karen Morrison
Still Photography by Franz Walderdorff
Hair by Stéphane Lancien
Makeup by Charlotte Willer
Commercial directed by Laurent Chanez for Identity ID, New York
Client: Cyril Chapuy, Worldwide Brand President L’Oréal Paris
Agency: McCann Paris