Allure Backstage: The Look Of (2009–2015) was an award-winning backstage beauty video series reported, executive produced and directed by Karen Morrison through her production company MODTV for Allure Magazine, Condé Nast. The series gave exclusive backstage access to top runway shows at New York, Milan and Paris Fashion Week.

Featuring designers such as Alexander McQueen, Chanel, Marc Jacobs, Michael Kors, Prada, Dior and Versace, each episode captured the artistry of the world’s leading designers, makeup artists and hairstylists. Segments were edited on location and delivered within 48 hours, setting a new benchmark for real-time fashion coverage.

In 2012 and 2014, Allure Backstage: The Look Of received Honorary Webby Awards for Online Film & Video, for How-To, Explainer & DIY (2012) and Entertainment & Music (2014). Published on Allure.com and Allure’s YouTube Channel, the series garnered millions of views and was syndicated globally by Condé Nast Entertainment.

A pioneering, award-winning franchise, Allure Backstage: The Look Of was instrumental in building Allure.com‘s digital presence and set the standard for backstage beauty video storytelling online.