Dame Pat McGrath takes us inside her iconic artistry in this brand film, revealing the inspiration, vision, and creative spirit behind the launch of her groundbreaking beauty brand, Pat McGrath Labs. Recognized as the most influential makeup artist in the world, Pat shares the story behind her revolutionary approach to beauty. 

This film was produced for the launch of Pat McGrath Labs at Sephora.


Pat McGrath Labs Brand Essentials

Directed, produced and written by Karen Morrison

Narrated by Dame Pat McGrath

Film produced by MODTV 

Client: Pat McGrath Labs