BALMAIN Creative Director Olivier Rousteing takes us backstage with his Balmain Army and shares his empowering message for women. Featuring Gigi Hadid, Kendall Jenner, Adriana Lima, Karlie Kloss, Jourdan Dunn, Bhumika Arora, and Josephine Skriver.
Capturing the spirit of a fashion revolution, the film highlights the energy, diversity, and female empowerment at the core of Rousteing’s vision. From intimate moments backstage to commanding runway footage, it’s a raw and cinematic portrait of the top models reshaping modern beauty and power on the catwalk.
Produced for Allure Magazine, the film received over 12 million views across Allure’s YouTube, Facebook, and Instagram platforms — including 3.9 million views on Allure’s YouTube Channel.
Credits:
Directed & Executive Produced by Karen Morrison
DP Cameraman: Giovanni Sicignano
Interviews by Karen Morrison
Film produced by MODTV
Client: Allure Magazine, Allure.com