Jennifer Lopez stars in her first television campaign for L’Oréal Paris, shot on location in New York City for the EverSleek haircare line. MODTV produced the exclusive behind-the-scenes film, capturing Lopez on set and highlighting the campaign’s concept: sleek, strong, and modern beauty.
Credits:
BTS film by MODTV | Directed and produced by Karen Morrison
Cinematography by Frank DeJoseph and Evan Estern
Still Photography by Franz Walderdorff
Hair by Stéphane Lancien
Makeup by Charlotte Willer
Commercial directed by Laurent Chanez for Identity ID, New York