MODTV was commissioned by Maybelline New York and its agency Gotham to create the Top Model Series, directed by Karen Morrison. This long-term brand partnership produced a landmark series of films capturing Maybelline’s global ambassadors — including Christy Turlington, Adriana Lima, Emily DiDonato, Julia Stegner, Erin Wasson and Kemp Muhl — on set of the brand’s worldwide advertising campaigns. Published across YouTube, Vimeo, and iTunes, the series redefined authentic beauty brand storytelling for a global audience.