Allure Backstage: The Look Of (2009–2015) was an award-winning backstage beauty video series reported, directed and executive produced by Karen Morrison for Allure Magazine, Condé Nast. Produced by MODTV, the series gave exclusive backstage access to top runway shows in New York, Milan, and Paris fashion week.

Featuring designers such as Alexander McQueen, Chanel, Marc Jacobs, Michael Kors, Prada, Dior, and Versace, each episode captured the artistry of the world’s leading designers, makeup artists, and hairstylists. Segments were edited on location and delivered within 48 hours, setting a new benchmark for real-time fashion coverage. In 2014, Allure Backstage: The Look Of received an Honorary Webby Award for Online Film & Video – Entertainment & Music.

Published on Allure’s YouTube Channel, the series garnered millions of views and was syndicated globally by Condé Nast Entertainment.

A pioneering, award-winning franchise, Allure Backstage: The Look Of was instrumental in building Allure.com’s digital presence and set the standard for backstage video storytelling online.