Saskia de Brauw and Sean O’Pry star in the new advertising campaign for Versace Fall 2011. It’s a new vision for Versace – it’s dark, edgy and photographed by the talented team of Mert Alas and Marcus Piggott.
“For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently,” Donatella Versace told WWD on Thursday, during a fitting for the spring 2012 men’s show, scheduled for Monday. “But I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”
The campaign, which Alas and Piggott photographed in London last April, was art directed by Giovanni Bianco, who has worked extensively with Steven Klein for Italian Vogue as well as with Madonna. Joe McKenna served as the stylist. “It’s a glamorous woman and it’s a little pop, which I love,” Versace said of the resulting images. “Mert and Marcus are very talented and full of ideas.
“This season is just the beginning,” she added. “I want to push something different and new.”
via Versace Shows a Different Side – WWD.com.