Posts Tagged Making of

Watch the behind the scenes video with top model Natasha Poly as she shoots first campaign for L’Oreal Paris.  Natasha says she’s thrilled to join team L’Oréal which already includes fellow supermodels Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin. “It’s beauty that’s approachable to everyone,” she says of the beauty brand “and it’s giving power to women of the world to be iconic and powerful and confident.”

We’ve followed this 26 year old Russian-born beauty since the start of her career and captured Natasha backstage at every top fashion show from  Prada to Gucci.  She’s appeared in several global ad campaigns for some of the biggest names in fashion, but in this video interview Natasha confesses she’s finally made it big.

I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it—we’re worth it.”

Watch the behind-the-scenes video for Natasha Poly’s first campaign here now and check out her secret to getting that fierce runway walk.

Top model Barbara Palvin is one of the newest faces signed to L’Oréal Paris.  The 18 year old stunning beauty made this behind the scenes video diary of her first campaign shoot for the beauty brand in Paris.

We first met Barbara Palvin her first fashion show season, when she was booked exclusively for the Prada. Since then Barbara has walked in every top show and appeared on the cover of titles including French Elle, Russian Vogue, and Korean Harper’s Bazaar. She’s also appeared in ads for Emporio Armani and Calvin Klein’s Forbidden Euphoria fragrance.

Cyril Chapuy, global brand president of L’Oréal Paris, told WWD that he was struck by Palvin’s “strong character and self-assurance,” when he first met her on the sidelines of a Paris fashion show. “[Palvin] is a very promising supermodel with a fascinating personality, [a] fresh and elegant beauty with a great sense of humor and astonishing maturity,” said Chapuy. “I think she has this incredible potential to become a household name.”

Watch our exclusive behind the scenes film, Anna Bauer Backstage. Anna Bauer’s new portrait book captures fashion’s most celebrated personalities including Karl Lagerfeld, Gisele Bundchen, Miranda Kerr, Kate Moss, and the entire cast of PR agents, photographers, makeup artists, art directors, editors, and of course, the models.

New York based German born photographer Anna Bauer spent the last four years shooting the world’s top fashion personalities backstage at the shows in Paris, Milan, London and New York using a heavy large-format camera and black-and-white Polaroid. The result is her new portrait book, ANNA BAUER BACKSTAGE published by Angelika Books, designed by Fabien Baron with an introduction by Style.Com’s Editor at Large, Tim Blanks.

We went behind the scenes with Anna Bauer at Spring 2012 fashion week in Paris, and captured her in action shooting portraits of top models Miranda Kerr and Karmen Pedearu. Featuring interviews with Fabien Baron, Tim Blanks, photographers Sean Cunningham, Bardot and Valentino brand Ambassador Carlos Souza.

CREDITS: Behind the scenes film by Karen Morrison, Executive Producer & Director. A production of MODTV Fashion Video Network. © Filmed & Edited by: Giovanni Sicignano and Karen Morrison. Music: Chrysatheme by Nicola Guiducci Photographs by Anna Bauer, annabauer.com © ANNA BAUER BACKSTAGE: © Anna Bauer/Angelika Publishers GmbHall. angelikabooks.com

 

Watch a sneak preview of Anna Bauer Backstage.  Anna Bauer’s portrait book captures fashion’s most celebrated personalities including Karl Lagerfeld, Gisele Bundchen, and the entire cast of PR agents, photographers, makeup artists, art directors, editors, and of course, the models.  Here is a sneak preview, full length film premieres this week on MODTV.

CREDITS: Behind the Scenes film produced & Directed by Karen Morrison © A MOD-TV.COM Production.  Filmed & Edited by Karen Morrison & Giovanni Sicignano.  Music: Music: Chrysatheme by Nicola Guiducci ©ANNA BAUER BACKSTAGE:   Photographs by Anna Bauer, AnnaBauer.com. Book Designed by Fabien Baron, Introduction by Tim Blanks.  Published by Angelika Books. © Anna Bauer/Angelika Publishers GmbHall. angelikabooks.com


Go behind the scenes the day before the Chanel Couture fittings and watch how designer Karl Lagerfeld prepares his models for the show.  Every dress and embellished gown is adjusted to fit each model perfectly.  A Chanel fitting is like no other – it’s a full dress rehearsal right down to the hair and makeup.

Watch the Making of Chanel Couture Spring 2012 fitting here now.


 

bianca-balti-loreal-paris

Top model and actress Bianca Balti has been appointed an ambassador of L’Oréal Paris. She will appear in advertising for Preference hair colour, Elvive Nutri Gloss hair care and Color Riche lipstick for the brand.   Bianca is one of the top models working in fashion, and has modelled for labels such as Chanel, Dolce & Gabanna, Fendi and Victoria’s Secret.  Most recently, she was the face of Karl Lagerfeld’s Karleidoscope fragrance.

“I am very honoured to represent such a huge brand. It is a very exciting project to be part of… the incredible dream team of spokespersons who embody the brand… and at the same time, it is such a responsibility to be able to say “we’re worth it” to all women worldwide!” declares Bianca Balti.

The Italian born Balti started her acting career with a role in “Go Go Tales” in 2007. She is also the Italian sponsor of SOS Children’s Villages.  Other L’Oréal Paris ambassadors include Beyoncé Knowles, Rachel Weisz, Gwen Stefani, Jennifer Lopez and Hugh Laurie.

Givenchy Fall 2011 Ad Campaign has top models Naomi Campbell, Natalia Vodianova, Mariacarla Boscono roaring for the lens of photographers Mert and Marcus Piggott. The wild campaign was styled by Carine Roitfeld and Panos Yiapanis, Makeup by Lucia Perroni and hair by Luigi Murenu.

Givenchy Fall 2011 Ad Campaign Naomi Campbell

Givenchy Creative Director Ricardo Tisci imagined the four new Givenchy faces as “dark 1950s pinups,” captured individually atop a printed cushion in a corner. Watch the making of the campaign Shop all the Givenchy Roittweiler pieces via LUISAVIAROMA.COM. For more go to Givenchy.com

Watch the full length film of the Making of  the Pirelli Calendar 2011 shot by photographer Karl Lagerfeld. “Mythology” is the theme of the calendar as Lagerfeld was inspired by Greek mythology and cast his models as gods and goddesses.

As Daria Werbowy admits in the film “you have to be a warrior to be a model..and we are kind of like unearthly human beings“.

The 2011 Pirelli Calendar was shot at Lagerfeld’s studio in Paris and features supermodels Daria Werbowy, Abbey Lee Kershaw, Ana Rubik, Erin Wasson, Isabeli Fontana, Lara Stone, Magdalena Frackowiak, Brad Kroenig, Baptiste Giabiconi, Heidi Mount, Elisa Sednoui, Freja Beha, Iris Strubegger, Jack Davies, Bianca Balti, Garrett Neff, Jeneil Williams, Natasha Poly and Lakshmi Menon.

The Making of the Pirelli Calendar film was directed by Stuart Chapman of Utopia Productions in London. Watch it here now.