PHOTOS: Go behind the scenes with Laetitia Casta as she shoots the new ad campaign for L’Oreal Paris Infallible 24HR Brush Foundation. The brush foundation is revolutionary because it’s transfer resistant and lasts for 24 hours. Photography by Franz Walderdorff. © MODTV
Watch MODTV’s behind the scenes video with Laetitia Casta on the “Making of” Infallible TV Commercial
Chanel Spring 2013 by designer Karl Lagerfeld was the hot ticket of Paris fashion week. The show was staged at the magnificent Grand Palais des Champs-Elysées, one of the most historic sites in France. From giant icebergs to the apocalypse, the themes of the sets are always extraordinary. At Chanel, you can expect to see an unforgettable fashion show and a look that pushes fashion forward.
For Chanel Spring 2013 Karl Lagerfeld brought a whole new energy and vibe – installing 12 giant wind turbines with a solar panel runway to make his point that it’s time for a new mood of ease. With models wearing almost 100 different looks, there was an atmosphere of serenity and tranquillity on the enormous runway. The Chanel Spring 2013 collection was fresh, airy, light and modern.
As Karl explained after the show he wanted a Chanel collection that “you could identify in a second”, but there were no braids, bows, no chains and no logos in sight. The show was incredibly optimistic and the set underscored Karl’s vision of the future. “It’s all about energy”.
Find out why fashion editor Godfrey Deeny, Laetitia Casta and Leigh Lazark all agree Chanel is the greatest fashion show on earth. Watch our Chanel Spring 2013 fashion video here now.
Interviews by Karen Morrison, Executive Producer & Director. Camera: Giovanni Sicignano. A production of MODTV Fashion Network.
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Chanel Spring 2013 Eyewear by Karl Lagerfeld
Go behind the scenes with supermodel Laetitia Casta on the new Chanel Eyewear Spring 2013 Adverstising campaign lensed by designer Karl Lagerfeld.
Supermodel Laetitia Casta takes us behind the scenes on the Making of ‘Infallible’ the new 24 Hour brush foundation by L’Oreal Paris. Laetitia is considered one of the world’s most beautiful women. The French top model and actress has been on over 100 magazine covers, has worked with Victoria’s Secret, Sports Illustrated and has been a L’Oreal Paris global ambassador since 1998.
Laetitia’s newest campaign for L’Oreal Paris Infallible 24HR foundation captures her from morning to night – on a photo shoot to out dancing at a club. The brush foundation is revolutionary because it’s transfer resistant and lasts for 24 hours. Watch our video on the making of the L’Oreal Paris campaign makeup by Charlotte Willer, Hair by Stephane Lancien.
Interviews by Karen Morrison, Executive Producer & Director. Camera: Karen Morrison, Evan Estern. Still Photography: Franz Walderdorff. A production of MODTV Fashion Network.
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