Burberry Prorsum has launched the advertising campaign for their Fall 2010 Collection on their website today. Its a 3-D, interactive, audio-visual experience that invites the user to ‘experience the collection’. The new campaign shot by Mario Testino features an all British cast, including top models Rosie Huntington-Whiteley, Nina Porter, Charlotte Wiggins; actors Douglas Booth and British musicians Gwilym Gold, Rory Cattam, Seb Brice and Samuel Fry. (Watch the ‘Making of’ the Campaign video after the jump)
Watch the Burberry Fall 2010 Collection here, or go to Burberry.Com and shop the entire Fall collection now. You can share the looks with your friends on Facebook and Twitter and listen to The Waterboys “Old England” while you are at it.
Burberry has established itself as one of the most modern, cutting-edge luxury brands out there. The clothes are truly amazing, but Designer and Creative Director Christopher Bailey makes sure that everything they do from fashion shows to shopping engages their customer and becomes an event. He describes why he is always trying to ‘push the boundaries’ in this video on the Making of the Fall 2010 Campaign that was done in 3D.
