Prada’s autumn 2012 campaign is set on futuristic vision of fantasy and desire. It has been shot by Steven Meisel, and features models Elza Luijendijk, Vanessa Axente, Iselin Steiro, and Madison Headrick.
It is an abstract video placed in Miuccia Prada’s Fall 2012 show’s ‘virtual princess’ theme. We love the way Steven has got glimpses of the collection, and still managed to hold the viewers interest with the models playing an intense game of chess.
Love the prints, colors, and textures. Miuccia Prada knows what she’s
doing, for sure.
Whoa.. Amazing music, amazing beauty, and amazing primity. Yes, I just made
that word up.. 😉
Primity: The lengthening of the word “Prim” to make essence of what it
means to be prim and everything flawless.
Exactly
Exactly
Exactly
Exactly
i think i just held my breath for 1 minute and 35 seconds
The best campaign of Prada
Very nice.
How did Magda lose? Magda NEVER loses.
Magdalena Frąckowiak <3
Keep coming back to this ad campaign, obsessed still
i hope she lands Prada this season 🙂
ALL HAIL QUEEN MAGDA
Can anyone tell me the name of this song? I know it’s by Dan Lea from Golden Hum, but what’s the name? Thanks xxx
The girls represent the game pieces, watch as they move along with the pieces! You can tell who’s playing on what side. Very well put together!
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Does anyone else noticed that the girl in black was in one position at 0:02 and then she switched position at 0:04 ? If u look carefully… she did…
i love this campaign >>>>
Fawshun isint meant 2 be understood
Chilll your eggs. People have different taste, I feel sorry for you if your’e gonna react like that every time you see someone with different opinion then you.. it’s so childish
most models are converting into more muscolineze muscles males body ?
that such ugly ? we want an really women body with meat and lovehandle hips bigger budds and you know what we means :
if you needed males muscules you think this is feminity then watch transsexual queendrags they are the same ?
what happend with your eyes ? you tube watchers?
make -up + clothes = darkness of society and misleading you ?
how manny eyes you needed to see the true ?
I keep re-watching this, Magdalena is so alluring…
Given Miuccia’s reference point of the show as ‘modern princesses’ the ideas of battle, allegiance and conquest are brilliantly portrayed here through that central chess motif.. BYOOTIFUL
E L E G A N C E
Magdalena one of my fav models!
Completely classy….what’s the name of the song?
One of the top 10 ads for the fall season very stunning and a brillient concept. BRAVA Prada!!!
give me chills everytime i watch this
My ultimate favourite Ad
love muiccia prada! 🙂
very creative!!!
it’s all as cool as ice. brrr.
Who on earth has his mind so screwed up as to support the fashion business like prada et al.?
Looks like a lack of inspiration supported by big budget…
I’ve just recieved my pradra spr-230 at 0:55 loves it!!!!
That was the shittiest fucking shit I’ve seen in a long time.
And those girls look like they have Down’s.
wtf is this shitake muschroomz
wow that was crap couldn’t care less
i loved that.
OMG they are coming from the FUTURE !!!
oh, thanks!
Best model choice.
It was composed especially for this ad.
Do you know the song title? Or was it made custom for Prada?
i always look forward to the prada ad campaigns 😀
people that don’t like prada -don’t know anything about fashion,period xo
Magdalena is amazing !
James Lin
It’s by Golden Hum.
What soundtrack is this? Can someone please tell me? I’m obsessed!
it doesn’t matter if you’re a guy if you have the attitude and the creative to pull out this clothes you’ll look Groundbreaking!
omg that fall hahahhaha
I’m a guy and i want to buy everything.
Watching http://t.co/EQziDeRz: Prada Fall 2012 Ad Campaign http://t.co/x0W81aAv via @MODTV
super prada i love u
11 people dont know what true art is
Shit like this makes one want to become a slave (Designer) to Fashion
Nueva campaña Publicitaria de Prada
No colored women? Hm.
a new kind of perfection is born.
but what’s the name of the sun and where i can get it? is it on youtube?
for sure Hanna
who falgged this as foken spam? i must agree, space, refference of the 70s in prints and idea of the the future, clean lines, video gameish, anime.
That’s very well put. 😀
That reminds me video “push the limits” by enigma
That’s the point, where would the imagination be if models looked like “real people”, then fashion would just be pointless, commercial, and bland.
Meisel obviously lol
it’s amazing!! who is a director?
this is really creepy, they dont even look like real people
Für das neue Kampagnenvideo der Herbst/Winter-Kollektion 2012 von Prada
zeichnet sich der Star-Fotograf Steven Meisel verantwortlich.
Die Models sind Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena
Frackowiak, Vanessa Axente und Anne Vyalitsyna.
Stunning music! Thank you Daniel Lea of Golden Hum
Beautiful! Dan Lea from Golden Hum did the music
Demais!
suuuper cool!!
i don’t like this make up
This was just pure beauty. But WHERE are the credits???
great concept! and i can’t get enough of the music!
can’t get enough of that soundtrack
@musicphotoandfashion thats madison headrick from south carolina, usa
Magdalena is one of best (top)models alive :O
The moves in the game coincide the moves that were made in the other shots,
where the women where chasing and fighting each other. It symbolizes how
polite social elegance is a thin veil covering up the desire to compete and
be better than others. Two different realities that are actually the same.
DEAR PRADA! Please, please, please! You should sell the hair of this
collection. Like seriously! The best beauty regimen I’ve seen at a
collection/show in years! The extensions would sell like crazy!
The abstract video is a continuation of Miuccia Prada’s “virtual princess”
theme from her Fall 2012 show, with acclaimed fashion photographer Steven
Meisel shooting the campaign as a fantasy game of chess.
Hypnotizing
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Steven Meisel….you made me like this collection.
Honesty I feel so-so about Prada, but this campaign is WOW !!!!! Her face,
I mean.. her FACE ! and the posture at 1:19… WOW ! WOW WOW WOW!
Prada brilliant Ad Campaign – A Must Watch
Fantasmagorique partie d’échecs pour la nouvelle campagne Prada
+GridLink
i keep replaying this video like a maniac!! these girls are define
mysterious! im buying those shoes and the purple pants!!!!
I think this video is horrible, but I still want a whole bunch of these
outfits. Love the patterns.
+Prada I AM OBSESSED. <3 it almost brought tears to my eyes. beautiful
LA PERFECCION DE QUERER HACER ALGO ASI TENGO PRONTO
Dear PRADA, why you no like beautiful women?
lol at first i thought they were playing a drinking game, like shots chess
Magdalena! <3
This was a sick video…Loved it!!! Magdalena rocked it!!! Prada is so good
at picking Models that sell their brand.
Magdalea is obvs the best of it, Prada stays on point.
leave it to prada to blow your mind
PRADA FALL/WINTER 2012 WOMEN’S FILM
Set in a virtual game-space, two powerful opponents face one another across
a fantastical chess game.
The movement of each chess piece results in a parallel movement in an
alternate reality.
As the game builds to a crescendo, each movement on the board has
increasingly extraordinary repercussions.