Nicola Formichetti is Diesel’s new Creative Director. The designer will serve as the brand’s first artistic director and will oversee product design, marketing, communications and interior design. “It’s a reboot” says Formichetti in this behind the scenes video produced by Diesel.
Diesel Reno Rosso & Nicola Formichetti
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”
Though Formichetti just left his post as designer for Thierry Mugler two days ago, this new partnership has actually been in the works for about a year and a half. According to WWD, Rosso walked into a Formichetti pop-up store in September 2011 that was designed to look like a ‘bombed-out disco,’ and was blown away.
Formichetti has plans to also launch Diesel Couture. Check out this fashion video produced by Diesel to introduce Nicola Formichetti and follow the hashtag #DieselReboot on Twitter for more.
Good job and all the best !
If Diesel wanted real controversy they should have hired Hedi Slimane or John Galliano.
rappresent? Meglio parlare italiano allora, no? 🙂
Nicola Formichetti #Diesel New Creative Director “It’s a Reboot”: Nicola Formichetti… http://t.co/GGBfMz6Tau @MODTV
🙂
I hope he can bring some of Wilbert Das direction back, and yes keep it weird and awesome
I hope you guys keep it weird and wonderful. Would hate to see the wonderful go. 🙂
Can’t wait to see what new direction Diesal takes.