Posts Tagged TV Commercial

Go backstage with Jennifer Lopez as she shoots her first TV campaign for L’Oreal Paris. JLo looks sexy and hotter than ever in this new behind the scenes video for the new ad campaign for the Eversleek haircare product line. The concept is sleek and strong, modern and new.

As Jennifer admitted to us backstage – she likes the idea of “being calm and in control and having everything in it’s place

Watch our L’Oreal Paris behind the scenes video with Jennifer Lopez here now. Hair by Stephane Lancien, makeup by Charlotte Willer.

CREDITS: Behind the scenes video Produced and Directed by Karen Morrison; A production of MODTV Fashion Video Network. Cameramen Frank DeJoesph, Evan Estern;  Still Photography by Franz Walderdorff. Commercial Director: Laurent Chanez for Identity ID New York.

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Lana Del Rey stars in new H&M Ad Campaign for Fall 2012 singing her track “Blue Velvet”.  The commercial was directed by Johan Renck and it has a strange, haunting, David Lynch mood about it.

Lana Del Rey is 26, but her real name is Elizabeth “Lizzy” Woolridge Grant.  She began performing in clubs in New York City at age 18, and signed her first recording contract when she was just 21 years old.  Since the release of her single Video Games in 2011 she’s become an overnight star and a fashion icon.  Her 60’s retro look was the inspiration for Milan Designers Dean and Dan Caten’s DSquared2 Fall 2012 Collection, and the latest Spring 2013 runways were full of that 60’s vibe.

In this H&M Fall Winter 2012 campaign video Lana Del Rey sings her latest track Blue Velvet, which you can buy at iTunes. The song is from her upcoming album  Born to Die – The Paradise Edition which is set for release November 13, 2012. Check out Lana’s campaign video for H&M here now and  visit H&M.COM  to see the full collection.

Supermodel Laetitia Casta takes us behind the scenes on the Making of ‘Infallible’ the new 24 Hour brush foundation by L’Oreal Paris. Laetitia is considered one of the world’s most beautiful women. The French top model and actress has been on over 100 magazine covers, has worked with Victoria’s Secret, Sports Illustrated and has been a L’Oreal Paris global ambassador since 1998.

Laetitia’s newest campaign for L’Oreal Paris Infallible 24HR foundation captures her from morning to night – on a photo shoot to out dancing at a club. The brush foundation is revolutionary because it’s transfer resistant and lasts for 24 hours. Watch our video on the making of the L’Oreal Paris campaign makeup by Charlotte Willer, Hair by Stephane Lancien.

Interviews by Karen Morrison, Executive Producer & Director.  Camera: Karen Morrison, Evan Estern. Still Photography: Franz Walderdorff.  A production of MODTV Fashion Network

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Go backstage with Rachel Weisz as she shoots her new L’Oreal Paris TV campaign for Revitalift skincare. The Oscar winning British actress was named L’Oréal’s global ambassador in 2010. Go behind the scenes with Rachel on set of her new campaign for Revitalift and here how she feels about her new role. For product information go to LOrealParis.Com

This article was written by Karen Morrison, Executive Producer & Director. A production of MODTV Fashion Video Network.  Videographers: Guy Jackson and Karen Morrison.  Commercial Diretor: JP Phillipot, Tempesta Production, Paris.

Gwen Stefani is the new face of L’Oreal Paris and here is the behind the scenes video of her first TV commercial that was shot in Hollywood last month.

Gwen’s first collaborative ad will be for Infallible Le Rouge Lip Color, a long-lasting soft-shine lipstick that comes in a full range of every shade. The full length TV spot is set to premiere on Sunday January 16th on the Golden Globes telecast.

Gwen Stefani - L'Oreal Paris

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