Posts Tagged Spring 2010

Alexander McQueen was a creative genius and visionary and it’s impossible to imagine the world of fashion without him. The 40 year old award-winning British designer died on Thursday, February 11th at his London home.

McQueen liked to push people’s buttons. With the help of music-video producer Sam Gainsbury he transformed his catwalk shows into spectacular cinematic productions. The staging of his fashion shows were epic, intense productions that had something elemental – water, ice, fire, or live animals – taking you inside a world of his own creation, his shows transported you to another place. That was McQueen’s plan – he wanted you to feel breathless, shocked and full of emotion watching his show.

When you pulled back the curtain backstage at his show you never knew what was going to happen, but you always knew it was going to be something out of this world. Our crew was at his last show in Paris on October 6, 2009 and were one of the lucky few that were invited to shoot backstage.

The show called Plato’s Atlantis was perhaps one of his most extraordinary – an sensory explosion of fashion, beauty, technology and art. Alexander McQueen may be gone but he has left us with some of the most powerful visual experiences the world of fashion will ever know. We will all really miss him.

Interviews by Karen Morrison, Executive Producer & Director. A production of MODTV Fashion Network

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Natalia Vodianova is the new face of Stella McCartney’s Spring 2010 advertising campaign. The 28 year old supermodel and mother of three made a rare fashion week appearance opening Stella McCartney’s Spring 2010 runway show in Paris in October and we were there.

Natalia and Stella McCartney are good friends and they also share a similar point of view – loving fashion that is cool, comfortable and empowers women. As Natalia explained to us backstage,”..I love Stella’s clothes…they’re feminine, sexy but not over the top. It’s to empower women rather than put them in a cage of design……”

There were plenty of positive vibes in the air backstage at Stella McCartney’s Spring 2010 show in Paris. With the word “YES” printed on her runway backdrop, with her father Sir Paul McCartney and her children in tow, the whole scene at this show was positive and upbeat. Go backstage with Natalia on our Stella McCartney Spring 2010 collection now.

Paris Designer Sonia Rykiel is launching a new Knitwear Collection for H&M February 20 and sent us this behind the scenes preview video. The collection is feminine, full of stripes and exploding with color. Watch the video here now and visit H&M.Com for more information.


Designer John Galliano gallops into first place at the Haute Couture Collections in Paris today, with his stunning equestrian inspired collection for Dior. The London Daily Telegraph’s Hilary Alexander reviews the show and filed this video report. For more coverage of Paris Couture Week follow Hilary at the London Daily Telegraph.

Go behind the scenes with actress Emma Watson and Designer Christopher Bailey as they shoot the new stunning advertising campaign for Burberry Prorsum Spring 2010 with photographer Mario Testino. Behind the scenes video courtesy of Burberry.

By: on Jan 21, 2010, 14:14

Lindsay Lohan debuted her first collection for Ungaro in Paris on October 12th creating a media frenzy. The Ungaro Spring 2010 collection is super sexy and very short, and as Designer Estrella Archs explained «it’s full of joie de vivre». We spoke with Ungaro’s new Creative Director Lindsay Lohan and Designer Estrella Archs after the show.

Executive Producer & Director, and Interviews by Karen Morrison, DP Cameraman: Giovanni Sicignano. Camera Karen Morrison. A production of MODTV Fashion Network.

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19 year old actress Emma Watson is back for a second season as the face of Burberry. Her effortless beauty and confidence is what seems to have captured the imagination of Burberry Creative Director Christopher Bailey. Go behind the scenes as they shoot the Spring 2010 campaign photographed by Mario Testino. Watch the Behind the Scenes Video here.

After watching this stunning shoot we’re lusting for a Burberry trench for spring!

Burberry Spring 2010

Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall is the new face of Versace Spring 2010 campaign. At only 17, she has been touted by Interview magazine as the next big supermodel and was just named Britain’s Model of the year.