Michael Kors Collection Introduces New Format with Resort 2017
No social media. The Daily Front Row is reporting that Designer Michael Kors has banned all social media at his upcoming Resort 2017 presentation on June 7th in New York. The brand announced today a new format and timelines and ‘No Social Media Permitted’ policy for the upcoming show. They’ll release just five images on the day of appointments for online and print with the rest of the collection “open to the public” on October 2016.
A complete lookbook, for editorial requests only, will be sent to editors the following day. “We feel our clients and fans will love getting a sneak peek of the collection as opposed to inundating them with too much imagery too soon,” Kors explained today. “Ultimately, this is all about creating more excitement when the product is available.”