Get an exclusive first look at Rihanna’s Fall 2013 Collection for River Island which hits stores on September 12th. This is Rihanna’s second collection for the British based brand “I literally designed everything I want to wear—exactly how I want to wear it,” Rihanna explains in a video of the campaign shoot, which she wanted to exude a “New York Street vibe.”
In addition to the RiRi-tagged underwear there’s “G4Life” underthings and plenty of camouflage and leather pieces. The campaign features models Nayasha Kusakina, Tati Cotliar, Milou Van Grossen, Nayasha Kusakina and Ji Hye Park, and was lensed by Lachian Bailey.
Check out our Photo Gallery of the collection and watch the behind the scenes video of Rihanna’s River Island campaign here now. To shop visit RiverIsland.Com for more.