Posts Tagged Making of

VIDEO: Watch Gisele Bundchen backstage on the making of ‘Heart of Glass’, the song she recorded for her H&M Summer ’14 campaign.

“This is the most fun I have ever had on any job”, Gisele confesses in the behind the scenes video.  The 70’s classic song by Blondie was remixed and produced by Bob Sinclar.

The H&M campaign was shot in Costa Rica, one of Gisele’s favorite locations (she has a home there with husband Tom Brady). “I’m very happy to be shooting this in Costa Rica because I’m in my element… “It’s magical”. Download Gisele Bundchen’s “Heart of Glass” track at iTunes here now and all royalties will go to benefit Unicef.  Shop the H&M Collection online now.

Watch our Anja Rubik Giuseppe Zanotti behind the scenes video. Supermodel Anja Rubik takes us backstage on set of her campaign for the capsule collection she has designed with Italian shoe guru, Giuseppe Zanotti.

At 26, Anja Rubik is one of the world’s most successful top models. She has appeared on the covers Vogue, walked in the most important catwalks from Paris to New York, and last year launched her own bi-annual magazine 25.  Now Anja has her very own accessories line created in collaboration with shoe designer, Giuseppe Zanotti.  Designed by Anja and executed by Giuseppe Zanotti, the shoes and bags have “an erotic spirit with a chic punk twist”.  Discover more here in this behind the scenes video with Anja Rubik and shop the collection online now exclusively at GuiseppeZanottiDesign.com

Anja Rubik for Giuseppe Zanotti. Photographed by Paola Kudacki, Makeup Artist Wendy Rowe, Hairstylist Shay Ashual, Studio Root Brooklyn.  Music ‘Bad Habit’ Black Minou.  Produced & Directed by Karen Morrison, Executive Producer & Director. Camera: Giovanni Sicignano. A production of MODTV Fashion Network.

 

Go backstage with supermodel Karlie Kloss for the making of ‘Prodigy’ her first L’Oreal Paris TV campaign.  The TV spot for Prodigy, a new hair color line currently only available in France also features top models Lara Stone, Liya Kebede, Alexina Graham, Izabel Goulart and Eniko Mihalik.

At 21, Karlie Kloss is already at the top of the fashion industry.  She has walked in every top runway show from Michael Kors to Chanel and also a Victoria’s Secret Angel.  This is the first time the all-American beauty has worked with L’Oreal Paris and we’re sure it won’t be her last.  Two weeks ago the company released images on their Instagram and  Twitter with the words “more to come”.

While no formal statement has been made by the L’Oreal Paris that Karlie has indeed now an official spokesperson, the message is loud and clear that she is definitely “worth it”. Go behind the scenes with Karlie Kloss shooting her first TV campaign for L’Oreal Paris now – Watch the video.

Supermodel Lara Stone who is most well-known for appearing as the face of Calvin Klein for several seasons, has been announced as the new face of L’Oreal Paris.

Lara Stone New Face of L'Oreal Paris

Vogue UK reports that the blonde beauty will join fellow L’Oreal faces including Doutzen Kroes and Liya Kebede as a spokesperson for the brand. Lara will appear in advertisements for the beauty giant’s haircare and makeup lines.

In the behind the scenes video released by L’Oreal Paris Lara Stone talks about how excited she is to become part of the L’Oreal Paris team and to return to modeling after having her first baby with her husband comedian David Walliams in May 2013.

On her signing, she said: “I am so flattered to join L’Oreal Paris. Getting the chance to say ‘You’re worth it’ to women around the world is a great honour. L’Oreal Paris is a brand that has always understood that beauty and personality go hand in hand.

“I totally identify myself to the brand values considering my own history and career. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are.”

 

Supermodel Anja Rubik has designed a capsule collection of shoes and bags for Giuseppe Zanotti.  The collection’s mood is erotic with chic punk twist. The bags and shoes will be exclusively available on the new online store giuseppezanottidesign.com.  Register on the brand’s website to pre-order the Anja Rubik Giuseppe Zanotti collection and here’s a video sneak preview.

Anja Rubik for Giuseppe Zanotti behind the scenes video Produced & Directed by Karen Morrison, filmed by Giovanni Sicignano.  A production of MODTV Fashion Video Network.

Go backstage with Jennifer Lopez as she shoots her first TV campaign for L’Oreal Paris. JLo looks sexy and hotter than ever in this new behind the scenes video for the new ad campaign for the Eversleek haircare product line. The concept is sleek and strong, modern and new.

As Jennifer admitted to us backstage – she likes the idea of “being calm and in control and having everything in it’s place

Watch our L’Oreal Paris behind the scenes video with Jennifer Lopez here now. Hair by Stephane Lancien, makeup by Charlotte Willer.

CREDITS: Behind the scenes video Produced and Directed by Karen Morrison; A production of MODTV Fashion Video Network. Cameramen Frank DeJoesph, Evan Estern;  Still Photography by Franz Walderdorff. Commercial Director: Laurent Chanez for Identity ID New York.

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Go backstage with Gerard Butler as he shoots his new high action TV campaign for L’Oreal Paris Men Expert skin care. Gerard is a “man on a mission”, driving sport cars, playing poker, boxing, successful with women …as he explained to us on set “he’s the ultimate dude you want to be”.

CREDITS: ‘Making of’ fashion video Produced and Directed by Karen Morrison; A production of MODTV Fashion Video Network. Still Photography by Franz Walderdorff. Commercial Director: JP Phillipot for Tempesta Production.

Watch the behind the scenes video with top model Natasha Poly as she shoots first campaign for L’Oreal Paris.  Natasha says she’s thrilled to join team L’Oréal which already includes fellow supermodels Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin. “It’s beauty that’s approachable to everyone,” she says of the beauty brand “and it’s giving power to women of the world to be iconic and powerful and confident.”

We’ve followed this 26 year old Russian-born beauty since the start of her career and captured Natasha backstage at every top fashion show from  Prada to Gucci.  She’s appeared in several global ad campaigns for some of the biggest names in fashion, but in this video interview Natasha confesses she’s finally made it big.

I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it—we’re worth it.”

Watch the behind-the-scenes video for Natasha Poly’s first campaign here now and check out her secret to getting that fierce runway walk.

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