Go backstage with Jennifer Lopez as she shoots her first TV campaign for L’Oreal Paris. Jennifer looks sexy and hotter than even in this new behind the scenes video for the new ad campaign for the Eversleek haircare product line. The concept is sleek and strong, modern and new. As Jennifer admitted to us backstage – she likes the idea of “being calm and in control and having everything in it’s place“.
CREDITS: Behind the scenes video Produced and Directed by Karen Morrison; A production of MODTV Fashion Video Network. Cameramen Frank DeJoesph, Evan Estern; Still Photography by Franz Walderdorff. Commercial Director: Laurent Chanez for Identity ID New York.
One of the world’s hottest beauty image makers, Danish born Kenneth Willardt is the photographer behind the gorgeous re-branding of the iconic beauty brand L’Oreal Paris. Kenneth has already photographed the majority of the brands superstar spokespeople including Beyonce, Gerard Butler, Eva Longoria, Freida Pinto and Claudia Schiffer. His images were also the first to launch L’Oreal’s partnership with Jennifer Lopez and Gwen Stefani.
In May Kenneth spent three weeks at the Cannes Film Festival shooting candid photos with 25 of L’Oreal’s Paris global brand ambassadors for a new limited edition book. He captured Doutzen Kroes, Mila Jovovich, Gwen Stefani, Jane Fonda and Patrick Dempsey in candid ‘real’ moments on the streets of Cannes, in their hotel rooms, with their fans and just being themselves.
The French TV channel CineMoi captured Kenneth in action as he shot with Doutzen and Patrick Dempsey. Check out the behind the scenes video – we can’t wait for the book. To see more of Kenneth Willardt’s stunning work go to his website KWPF.COM.
Jennifer Lopez admits that it’s part of her job to look beautiful. The 41 year old actress, singer, dance, entrepreneur, wife and mother of two was named People magazine’s Most Beautiful Woman of 2011, and millions of fans who watch American Idol know how much she cares about looking good. So Jennifer’s new role as an ambassador for L’Oreal Paris is really a perfect fit for her.
Jennifer became a brand ambassador for L’Oreal Paris in 2010, and her new campaign for L’Oreal’s Voluminous Million Lashes mascara was just released. In the making of video Jennifer explains how she feels about working with the brand, “That is the thing about L’Oreal they create so many iconic beauty moments“. Watch the making of the campaign here now.
Oribe (prononced Or-bay) is the hottest supermodel celebrity hairstylist on the planet. He is the only hairstylist that Jennifer Lopez trusts to make her look beautiful and every top supermodel from Christy Turlington to Alessandra Ambrosio loves him.
Photo Credit: Oribe & Jennifer Lopez, Photo by Marc Anthony via New York Times
Oribe’s sexy aura and talent for iconic image making has a powerful influence on new models starting in the business. “I adore Oribe, I loved working with him and..he just smells so good ” top model Candice Swanepoel gushed to me backstage in Paris. Candice credits her recent Italian Vogue cover shoot with Oribe and photographer Steven Meisel as the main reason she was able to cross over from Victoria’s Secret to high fashion and was booked for so many designer fashion shows at Fall 2011 Fashion Week.
CREDITS: Vogue Italia February 2011. Photographed by Steven Meisel, Makeup by Pat McGrath, Hair by Oribe
For 30 years Oribe has contributed to just about every top magazine, worked with every major photographer, makeup artist, and fashion designer from Dolce & Gabbana to Giorgio Armani. In the last year alone Oribe’s editorial and campaign work has been seen on the covers and pages of Vogue, Elle, Allure, W, V, Pop and Italian Vogue.
Watch the behind the scenes video of Candice Swanepoel’s Italian Vogue February 2011 cover shoot:
Jennifer Lopez debuted her new video ‘On the Floor’ this week on American Idol. The video was directed by TAJ Stansberry, styled by two of fashion’s super stylists Rob Zangardi and Mariel Haen and features choreography by Frank Gatson. This is the first single off of Jennifer’s new album, Love?, due out April 19th!
Jennifer Lopez is back on the Hollywood scene in a major way. Following her guest presenter gig on the Golden Globes Sunday, and just as she is about to make her debut as a judge on American Idol, (the show’s tenth season premiere is Wednesday January 19th), according to Billboard, Lopez’s new single was leaked online in its entirety this past weekend.
“On the Floor” was produced by Lady Gaga’s longtime collaborator RedOne and is a dance-pop club banger reminiscent of Lopez’s early chart hits. The track samples Kaoma’s 1989 hit “Lambada” and features a guest spot by prolific hit-maker Pitbull. The song appears on Lopez’s upcoming album, “Love?,” her first for Def Jam, due this summer. Watch the music video:
Here’s a sneak peek of Jennifer Lopez new TV commercial for L’Oreal Paris. MODTV produced and directed the “Making of” behind the scenes video which is set to be released later this month. Watch this space for updates.
Credits: A MODTV Production. Executive Producer & Director Karen Morrison
Camera: Frank DeJoesph and Evan Estern. Still Photographer Franz Walderdorff.