Posts Tagged Fendi

Fendi Spring 2014 Backstage with designer Karl Lagerfeld, top models Cara Delevingne, Georgia May Jagger, Joan Smalls, Jacquelyn Jablonski and Fendi Accessories Creative Director Silvia Venturini Fendi.

Reported and produced by Karen Morrison, Executive Producer & Director.  Camera: Giovanni Sicignano. A production of MODTV Fashion Video Network.

Fendi First to Livestream Fashion Show with Drones

Fendi announced today via WWD – camera-mounted drones will capture and livestream Fendi’s AW14 show during Milan Fashion Week. For the first time ever, high-definition cameras attached to drones will capture an aerial view of Thursday’s runway show and broadcast the action live to a global audience via Fendi.com. Go to Dazed Digital to see a sneak preview.

Fendi fans will have the choice of switching between the classic runway view captured by cameras on the ground and aerial shots filmed by the flying, Fendi-branded Drone Cam. If you miss the drone action, you’ll be able to replay the drone footage on the brand’s website.

Go behind the scenes of the Fendi Spring 2014 Fashion show with Cara Delevingne

Fendi is also reaching out to “hundreds of thousands of individuals that are eager to see the collection” that can’t physically be at the location. In particular, the company is investing in the development of its digital content to speak to a younger customer base, president and CEO of Fendi Pietro Beccari, told WWD.

Fendi Creative Director and designer Karl Lagerfeld has always been at the cutting edge of all things digital.  “Fendi’s digital strategy resolves to continuously raise the profile of the brand, which has always been synonymous with creativity, quality and innovation,” said Fendi President and CEO Pietro Beccari in a statement. “We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future.  In addition, we will allow our fans to see our fashion show like no one has ever seen before.”

Log on to Fendi.com at 12:30 pm GMT (6:30am EST) on Thursday February 20th to watch.

Introducing: FENDI BAG BUGS  Meet the Fendi Bag Bugs, a special capsule collection of small and colorful “meteorite-like” fur lucky charms.

Get an exclusive look backstage at Fendi Fall 2013 with designer Karl Lagerfeld and top models Cara Delevingne, Karlie Kloss and Daphne Groeneveld.  “It’s 21st century punk revisited” Karl Lagerfeld said backstage after the stunning show.

Kiki Montrparnasse, the french model and actress was the inspiration for the look makeup artist Peter Philips created.  Peter went for a deep purple on the lip and used Chanel Le Rouge Velvet lipstick in “La Provecante” and Chanel Vendeta on the nails to give the models “a rebelious, chic, sophisticated look”.  Sam McKnight gave all the models a mohawk braid and then added a piece of dyed fox fur on top for a dramatic effect. The models looked so cool and had a savage, almost Mad Max look about them.

This Fendi collection by Karl Lagerfeld was brilliant and it all came perfectly together with the soundtrack by Michel Gaubert featuring the track “Take Me Baby” by Jimi Tenor.  Watch our Fendi Fall 2013 backstage video here now and get an exclusive all-access backstage look with Karl Lagerfeld, Cara Delevingne, Karlie Kloss, Daphne Groeneveld, Etienne Russo, Peter Philips and Sam McKnight.  Discover more at Fendi.Com.

Reported and produced by Karen Morrison, Executive Producer & Director.  Camera: Giovanni Sicignano. A production of MODTV Fashion Video Network.  

Cara Delevingne stars in the stunning campaign for Fendi Fall 2013 photographed by Karl Lagerfeld.  Check out the behind the scenes photographs of the campaign shot in Rome. The campaign, dubbed Roman Skyline, features the mega models in statement clothes and accessories showcasing Fendi’s 3D embroidered fur pieces against the city backdrop.

Campaign // Cara Delevingne for Fendi Fall 2013

Cara Delevingne, Fendi Fall 2013 by Karl Lagerfeld Courtesy of Fendi

“For our 2013-2014 fall/winter season, we sought to celebrate the love between Fendi and Rome with a very feminine campaign evoking a chic and modern Roman holiday,” said Lagerfeld.   See a few of the behind the scenes images here, and for more visit Fendi.Com.

Go backstage at Fendi Spring 2013 with designer Karl Lagerfeld, top model Cara Delevingne, makeup artist Peter Philips and hairstylist Sam McKnight.

Karl Lagerfeld always puts on a great show and his Fendi collections are always so modern, fresh and young. The inspiration for Fendi Spring 2013 was Memphis – the huge furniture movement of the 1980’s.  To capture that spirt hair stylist Sam McKnight created sharp aerodynamic hair that perfectly complimented the geometric clothes.

Peter Philips makeup brief was to include the colors of the collection, so he used the fabrics from the collection and glued it under the eyes.   As designer Karl Lagerfeld explained backstage after the show “It’s a total look. I have a vision – I have so many references in my mind – it’s like a huge Google storage in my mind, it’s  just something I felt.  It’s something very Italian, very Milano“.

We are in love with the the Fendi Spring collection especially all the cool accessories- from the new sunglasses to the shoes and designer Sylvia Fendi’s updated version of iconic Fendi Baguette bag.  Watch our fashion video and backstage at Fendi Spring 2013 here now.   Discover more online at Fendi.Com.

Reported and produced by Karen Morrison, Executive Producer & Director.  Camera: Giovanni Sicignano. A production of MODTV Fashion Video Network.   

 

Get the punk inspired beauty look of Fendi Fall 2013 by designer Karl Lagerfeld and go backstage with makeup artist Peter Philips and hair stylist Sam McKnight. Featuring top models Cara Delevingne, Karlie Kloss, Joan Smalls and Daphne Groeneveld.

The Look of Fendi Fall 2013

Go backstage at Fendi Fall 2013 by designer Karl Lagerfeld and see the punk inspired look that makeup artist Peter Philips and hair stylist Sam McKnight created for the show. Check out our backstage photo gallery at Fendi’s Fall 2013 collection featuring top models Cara Delevingne, Daphne Groeneveld, Karlie Kloss and Joan Smalls.Backstage: Fendi Fall 2013

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