Posts Tagged Digital Fashion

On July 7th, 2016 Fendi will celebrate its 90th anniversary with a “haute fourrure” Couture show in Rome. Karl Lagerfeld has been Fendi’s Creative Director for over 50 years and in our exclusive interview at his Fall 2012 Fendi fashion show, Karl Lagerfeld talks about his love of the iPad and fashion in the digital age.

The beauty look of Fendi’s Fall 2012 collection has a dark, northern Victorian feel about it. Sam McKnight gave the models small tight braids and makeup artist Peter Philips kept the focus on the eyes with a feathered out white chalky eyeshadow that he feathered out on the eye. Watch our exclusive backstage video at Fendi Fall 2012 with designer Karl Lagerfeld, Silvia Fendi and top models Natasha Poly, Magdelena Frackowiak.

Executive Producer & Director, and Interviews by Karen Morrison, DP Cameraman: Giovanni Sicignano. Camera Karen Morrison. A production of MODTV Fashion Network.

Fendi Livestream with Drones

Fendi announced today via WWD – camera-mounted drones will capture and livestream Fendi’s AW14 show during Milan Fashion Week. For the first time ever, high-definition cameras attached to drones will capture an aerial view of Thursday’s runway show and broadcast the action live to a global audience via Fendi.com. Go to Dazed Digital to see a sneak preview.

Fendi fans will have the choice of switching between the classic runway view captured by cameras on the ground and aerial shots filmed by the flying, Fendi-branded Drone Cam. If you miss the drone action, you’ll be able to replay the drone footage on the brand’s website.

Go behind the scenes of the Fendi Spring 2014 Fashion show with Cara Delevingne

Fendi is also reaching out to “hundreds of thousands of individuals that are eager to see the collection” that can’t physically be at the location. In particular, the company is investing in the development of its digital content to speak to a younger customer base, president and CEO of Fendi Pietro Beccari, told WWD.

Fendi Creative Director and designer Karl Lagerfeld has always been at the cutting edge of all things digital.  “Fendi’s digital strategy resolves to continuously raise the profile of the brand, which has always been synonymous with creativity, quality and innovation,” said Fendi President and CEO Pietro Beccari in a statement. “We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future.  In addition, we will allow our fans to see our fashion show like no one has ever seen before.”

Log on to Fendi.com at 12:30 pm GMT (6:30am EST) on Thursday February 20th to watch.

Save the Date: The Met Ball, fashion’s most fashionable night and “the party of the year” will be streamed live for the first time on Monday, May 7th. You can watch the red carpet celebrity arrivals at 6:30pm – 8:30PM EST on Vogue.Com, MetMuseum.Org and Amazon.com/Fashion.

The annual Metropolitan Museum of Art’s annual Costume Institute Ball brings some of the hottest names in fashion and Hollywood together. Vogue’s Editor in Chief Anna Wintour is the co-chair of the event, along with designer Muiccia Prada. Amazon is underwriting the benefit and the “Schiaparelli and Prada: Impossible Converastions” Exhibit.

Here is a look back at last year’s event featuring a performance by singer Florence and the Machine.

Burberry fashion designer Christopher Bailey is at the forefront of digital fashion, and his latest “Burberry World Live“, a 360 immersive fashion experience, began in Taipei on 26 April 2012.

Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101.

Could Burberry World Live could be the future of fashion?  There are no models strutting down a fashion runway – instead it combines an eight part 360 degree film, a live musical performance and digital weather experience.  It’s stunning, gorgeous and very cool to watch.

Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.

 This multi-sensory experience is the first to blur the physical and digital dimensions of the brand. Watch the Burberry World Live fashion video here now.

Milan Men’s Fashion Week Fall 2012 kicks of this Saturday, January 14 and all the hottest brands will be live streaming their shows online.  Here here is the complete Live Stream Schedule featuring some of the hottest Menswear brands including Burberry, Prada and Calvin Klein Collection.   Save the date!

 

milan mens fashion week live stream

Dolce & Gabbana Menswear Fall 2011

 

Saturday 14th January 2012

Ermenegildo Zegna | 10:30am CET | 09:30am GMT | 04:30am EDT
Dolce & Gabbana | 2:00pm CET | 1:00pm GMT | 08:00am EDT
Burberry Prorsum | 5:00pm CET | 4:00pm GMT | 11:00am EDT

 

Sunday 15th January

Emporio Armani | 10:30 CET | 09:30am GMT | 4:30am EDT
Salvatore Ferragamo | 12:30pm CET | 11:30am GMT | 06:30pm EDT
Calvin Klein Collection | 8:00pm CET | 7:00pm GMT | 2:00pm EDT
Prada | 6:00pm CET | 5:00pm GMT | 12:00pm EDT

 

Monday 16th January

Gucci | 12:30pm CET | 11:30am GMT | 6:30am EDT
Z Zegna | 3:00pm CEST | 2:00pm GMT | 9:00am EDT
Versace | 8:00pm CET | 7:00pm GMT | 2:00pm EDT

 

Tuesday 17th January

Dsquared2 | 09:30am CET | 8:30am GMT | 3:30am EDT

Giorgio Armani | 10.30 CET | 09.30 GMT | 04.30 EDT

Supermodel Natalia Vodianova hosts the Etam lingerie fashion show live from Paris on Monday, January 24th. Natalia’s designs collection for Etam and this is the first time the show will be streamed live on the internet. The show takes place at 21:00 CET or 3PM EST and will be live streamed at Etam.com and on the brand’s Facebook page. Save the date!

Natalia Vodianova Etam Fashion Shows Event Banner

natalia vodianova etamcampaign2

DSquared2 Menswear Fall Winter 2011/12 show was live streamed from Milan today, and it’s one of designers Dean and Dan Caten’s strongest menswear collections to date. They opened the show with Nirvana’s “Come As You Are” a track that perfectly captured their grungy “pioneer meets biker” look for Fall 2011.

Dsquared2 Fall 2011 is full of great jeans, biker pants, and eyewear – all great looks for guys who want to look cool. If you love the collection as much as we do – you’ll be able to pre-order from the show on their website DSquared2.com. Watch the show now and get ready to shop.

Dean and Dan Caten will livestream their DSquared2 Menswear Collection for Fall/Winter 2011/12 from Milan Fashion Week on Tuesday, January 18th at 9:30AM (CET). Go to DSquared.Com to watch – register on their Facebook Page.

DSquared2 Menswear Live Fall 2011

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