Posts Tagged Christopher Bailey

By: on Jul 14, 2011, 11:45

Rosie Huntington-Whiteley is nearly nude in the new campaign for the new fragrance Burberry Body, photographed by Mario Testino. The 24-year-old supermodel’s career is on fire and is currently the star of international blockbuster summer movie ‘Transformers 3.’

Rosie Huntington Whiteley Nearly Nude in Burberry Body Ad

As Creative Director Christopher Bailey explains.“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.

Huntington-Whiteley kicks off the British luxury brand iconic portfolio of “Burberry bodies” photographed by Mario Testino. Buberry Body fragrance will debut September 1 in over 150 countries. Watch this space for updates. Here is a sneak preview of the ad.

Burberry Body Campaign by Mario Testino | Preview

By: on Jun 18, 2011, 16:45

Milan Fashion Week: For Burberry Spring 2012 Designer Christopher Bailey decided to focus on arts and crafts. The Spring 2012 Collection is a real departure for Bailey, it had a real ethnic influence – he showed plenty of sweaters with crocheting, stitching, embroidery and handblock prints.

With this collection Bailey seemed to be turning his focus back on design, instead of the immediacy of selling the collection on the internet. Burberry has been at the forefront of the digital revolution that has swept designer fashion, live streaming its shows globally with almost 7 million fans on its Facebook Page.

I wanted to celebrate the idea of craftsmanship. I love the whole digitalization of the world. But I don’t think one has to be at the expense of the other,” Bailey said backstage to Associated Press after Saturday’s preview.

There was a slight nod to technology in the show the models in the finale carried alligator iPad sleeves. But this season Burberry’s native Scotland, too, had its due. Most of the outfits were topped with a hand-crocheted raffia golfing hat, complete with a pompon. Shoes were cork soled-moccasins or easy loafers at times contrasted with woven tapestry. Watch the full fashion show here now.

By: on Jun 24, 2010, 16:15

Burberry Prorsum has launched the advertising campaign for their Fall 2010 Collection on their website today. Its a 3-D, interactive, audio-visual experience that invites the user to ‘experience the collection’. The new campaign shot by Mario Testino features an all British cast, including top models Rosie Huntington-Whiteley, Nina Porter, Charlotte Wiggins; actors Douglas Booth and British musicians Gwilym Gold, Rory Cattam, Seb Brice and Samuel Fry. (Watch the ‘Making of’ the Campaign video after the jump)

Burberry Prorsum Fall 2010 Campaign Has Launched

 

Watch the Burberry Fall 2010 Collection here, or go to Burberry.Com and shop the entire Fall collection now. You can share the looks with your friends on Facebook and Twitter and listen to The Waterboys “Old England” while you are at it.

Burberry has established itself as one of the most modern, cutting-edge luxury brands out there. The clothes are truly amazing, but Designer and Creative Director Christopher Bailey makes sure that everything they do from fashion shows to shopping engages their customer and becomes an event. He describes why he is always trying to ‘push the boundaries’ in this video on the Making of the Fall 2010 Campaign that was done in 3D.

 

By: on Jun 18, 2010, 18:00

Save the date. Burberry will Live Stream their Mens Spring 2011 Fashion Show on their website this Saturday, June 19th at 9AM (EST) or 15:00 (CET). Once again the Burberry Livestream will allow viewers to comment via Facebook and on Twitter. If you love anything from the show you’ll be able to order outerwear and accessories direct on their website Burberry.com.

Burberry Live Stream from Milan Fashion Week Spring 2011

By: on Jun 17, 2010, 18:21

Burberry Live. We hope you’ve marked your calendar for Saturday, June 19th to watch Burberry Mens Spring 2011 Collection at 9AM (EST).

But while you wait, go check out a new feature they’ve added to the Burberry Live Stream Page. It’s an exclusive acoustic performance by a very cool British band, Life In Film. They’re a talented British group who played at Glastonbery Festival in 2009 and are getting alot of buzz.

Burberry Live Stream | Music Performance by Life in Film

LIfe in Film

Designer Christopher Bailey is a major music fan so it’s such a cool idea he’s showcasing the band on the Burberry site. If you want to see more go check out Life in Film’s Facebook page. Here’s a one of their videos for their hit, “Get Closer” directed by Craig Young.

By: on Feb 08, 2010, 08:40

Burberry keeps pushing forward with new ways to present their fashion shows. For the first time they are going to stream their London Fashion Week Women’s Fall 2010 show LIVE in 3D and will hold private presentations of the 3D event in New York, Paris, Dubai, Tokyo and Los Angeles.

Burberry will be partnering with broadcaster Sky television on production using its innovative 3D technology. The private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey. The Pre-show entertainment will be hosted from behind the scenes, backstage and red carpet in London. This will be a first for Burberry and first ever true global fashion show, as Christopher Bailey explains,

this unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”

In addition Burberry will also continue Live Streaming their show 2D on their website live.burberry.com powered by Facebook and Twitter. The show takes place in London on February 23 at 4PM during London Fashion Week. Save the Date!

Burberry to Stream Fall 2010 Womens Collection Live in 3D

By: on Jan 22, 2010, 12:10

Go behind the scenes with actress Emma Watson and Designer Christopher Bailey as they shoot the new stunning advertising campaign for Burberry Prorsum Spring 2010 with photographer Mario Testino. Behind the scenes video courtesy of Burberry.

By: on Jan 16, 2010, 13:16

Always looking ahead to the future, British Designer Christopher Bailey presented his Burberry Prorsum Fall 2010 Menswear Collection Live from Milan today. Thousands of Facebook and Twitter Fans were able to watch the show live and comment. It was an exciting, engaging experience for Burberry’s global fans from the Phillippines, Brazil and Russia who prior today, could only dream of having a front row seat during Fashion Week.

Live fashion video streaming, coupled with social media commenting is the future of fashion. It will be interesting to see how many Designers embrace this concept during the Women’s Fall 2010 Collections which start on February 12th in New York. If you want to see the Burberry Men’s Collection on demand go to live.burberry.comBurberry Prorsum Fall 2010 Menswear Streaming Live