Posts Tagged Balmain Paris

Go backstage at Balmain x H&M Fashion Show with designer Olivier Rousteing and his gorgeous “Balmain Army” including Kendall Jenner, Gigi HadidKarlie Kloss, Alessandra Ambrosio and Jourdan Dunn. On Tuesday night in New York City Rousteing’s supermodel squad hit the catwalk showcasing looks from the Balmain Collection set to launch in H&M stores worldwide and online on November 5th. Featuring interviews with Kylie Jenner and top model Sara Sampaio.

Click here to Watch the full Balmain x H&M Runway Show

French designer Olivier Rousteing is 30 years old and has been the Creative Director of Balmain since 2011. In just four short years Olivier has brought a much-needed fresh take to the Balmain aesthetic and fueled an explosive growth in the brand’s sales and popularity thanks in part to social media. Balmain now has over 2.6 million Instagram followers and Olivier Rousteing has over 1 million followers on his Instagram, the first French designer to do so. His social media presence and clout goes even further thanks to his circle of celebrity friends like Kanye West, Kim Kardashian, Rosie Huntington-Whiteley, and Rihanna. The global launch of his Balmain collection for H&M has been Olivier’s personal dream in the making.

“I want to talk to my generation, this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag” 

Olivier has brought the couture feeling that Balmain is known for to his H&M capsule collection – “it’s really a celebration of my couture pieces for Balmain, obviously I changed the techniques, I changed the beading to make it more affordable but I tried to keep the couture feeling“.

Olivier said he wanted to launch the collection in New York City because “America is all about mix and diversity and this collection is all about mixité also – that’s why I think America is going to love it…we’re all about diversity and America is one of the most beautiful countries that is diverse – I’m really proud this collection is launched here in New York“.  The Balmain x H&M collection by Olivier Rousteing will be available in H&M US stores and worldwide, as well as online, starting on November 5, 2015.

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Balmain Spring 2014 backstage with top models Rosie Huntington-Whiteley, Georgia May Jagger, Karlie Kloss and Balmain Creative Director Olivier Rousteing at Paris Fashion Week. The Balmain girl for Spring 2014 is sporty and relaxed, and the look is all about reality which explains why the hair look by Sam McKnight and makeup look by Tom Pecheux was so minimal.  As designer Olivier Rousteing explained after the show “my goal was showing the reality of this girl at 9am – the girl has to feel good, hot and cool and relaxed in every piece that they wear”.

See our Photo Gallery of the Balmain Spring 2014 Collection

Featuring backstage interviews with Balmain designer Olivier Rousteing, top models Rosie Huntington-Whiteley, Karlie KlossGeorgia May Jagger, Cindy Bruna, makeup artist Tom Pecheux, hair stylist Sam McKnight and Marie Claire Accessories Director Kyle Anderson. Watch our exclusive Balmain Spring 2014 video here now and discover more online at Balmain.Com.

Music Tracks licensed from Audio Socket: “Time Warp” by J-Hype;  “Learning to Fly” (featuring Bonnie Legion) by Komplextrus. Reported and produced by Karen Morrison, Executive Producer & Director.  Camera: Giovanni Sicignano. A production of MODTV Fashion Network.

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