For Fall 2010 Marc Jacobs cast his show with models who were mostly new faces. Many of the girls were unknown and had never walked in his show before which helped give the show an sense of innocence and freshness.
Francois Nars said the makeup was inspired by Kate Moss. Soft, faded lavender eyeshadow on the eyelids and pale orange lipstick gave the models a delicate look. The hair looked like the models did it themselves. As Guido explained “there’s an ease to her sophistication and glamour“.
