Posts Tagged Advertising Campaign

PHOTOS: Evangeline Lilly shoots her new campaign for L’Oreal Paris for the hair colour product line Sublime Mousse.  Photography by Franz Walderdorff © MODTV.

Watch MODTV’s exclusive behind the scenes video with Evangeline Lilly on the ‘Making of” Sublime Mousse

Go behind the scenes with Julia Stegner, Jessica White and Anna Wang as they shoot the new Maybelline New York ad campaign for Mineral Power Makeup. Photography by Giovanni Sicignano. Watch our exclusive behind the scenes Video on the making of Maybelline Mineral Power TV.

By: on Jan 11, 2012, 12:52
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Roberto Cavalli Spring 2012 Ad Campaign features four iconic models – Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld.

Steven Meisel shot the campaign at Pier 59 studios in New York, in a simple backdrop that kept the focus on the printed silk dresses and the hand embroidered glittering pieces that look more like couture than ready to wear.

The inspiration behind all that decadent gold?  As Creative Director Eva Cavalli explained to us backstage at the Roberto Cavalli Spring 2012 Fashion Show in Milan, the collection is about optimism –  “we wanted to make shine this world that sometimes very dark“.

Ad Campaign Credits:  Creative Director: Eva Cavalli; Photographer: Steven Meisel; Makeup by Pat McGrath; Hair Stylist Guido Palau, Stylist Panos Yipanis.

Jennifer Lopez admits that it’s part of her job to look beautiful. The 41 year old actress, singer, dance, entrepreneur, wife and mother of two was named People magazine’s Most Beautiful Woman of 2011, and millions of fans who watch American Idol know how much she cares about looking good. So Jennifer’s new role as an ambassador for L’Oreal Paris is really a perfect fit for her.

Jennifer Lopez

Jennifer became a brand ambassador for L’Oreal Paris in 2010, and her new campaign for L’Oreal’s Voluminous Million Lashes mascara was just released. In the making of video Jennifer explains how she feels about working with the brand, “That is the thing about L’Oreal they create so many iconic beauty moments“. Watch the making of the campaign here now.

Supermodel Emily DiDonato and Erin Wasson team up on the new Spring 2011 Campaign for Replay Jeans. The campaign was shot in downtown Los Angeles by photographer Chad Pitman.

Emily DiDonato + Erin Wasson for Replay Spring 2011 - MODTV

Replay Jeans has created an interactive Flickr photo wall of the Spring 2011 campaign on their website so you can pick the shots you like and share them on Facebook, Twitter or Tumblr. Check it out at ReplayJeans.Com

Supermodel Angela Lindvall stars in the Prada Fall 2010 campaign shot by Steven Meisel. The Prada Collection is one of the most directional of the fall season, which celebrates the return of womanly beauty. Prada’s new campaign will also feature Victoria’s Secret supermodel Miranda Kerr who also walked in Prada’a Fall fashion show for the first time. Expect to see the new Prada campaign in magazines this August.

Prada Fall 2010 Campaign by Steven Meisel

CREDITS: Photographer: Steven Meisel; Models: Daria Strokous and Angela Lindvall;
Stylist; Melissa Klitzke-Rubini, Makeup Artist: Pat McGrath; Hair: Guido Palau

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