Lanvin designer Alber Elbaz cast real people in his Lanvin Fall 2012 Ad Campaign. The campaign, photographed by Steven Meisel celebrates real beauty and features ordinary people from ages 18 – 82. “It’s about bringing a sense of reality to fashion to show that the lofty world of high style is not as unattainable as it seems”, said Alber Elbaz, creative director of Lanvin.
82-year-old Jacquie “Tajah” Murdoch, a former Appollo dancer was discovered by casting agent Zan Ludlum on Ari Seth Cohen’s popular street style blog Advanced Style. Others came from street scouting, including 62 year old New Yorker Tziporah Salamon, who has a long resume of disparate jobs: schoolteacher, performer, hostess and shop girl, to name a few. But in April, she finally added model for a high-fashion house to the list.
“I felt like such a princess, a queen for a day,” Salamon told CNN. “I was as high as a kite.”
Salamon is one of 11 “real people” selected to appear in French designer Lanvin’s winter ad campaign, which is generating buzz for using people of all sizes, colors and ages to create intimate images that resemble portraits.
“Fashion doesn’t look good only on models, it can look good on different people of different ages and different body shapes,” designer Alber Elbaz said. “We didn’t think there would be such a big talk because we just did it and we thought let’s try to work with real people. Let’s do street casting, let’s work with different men and women of different ages and see what comes out of it.”
The Lanvin campaign, photographed by Steven Meisel is generating alot of buzz. Tell us what you think.