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Kate Moss Stars in MANGO Spring 2012 Campaign

MODTV — Wed, 25 Jan 2012 21:48:00 +0000

Kate Moss stars in the new Mango Spring 2012 Ad Campaign directed by Terry Richardson. Check out the TV spot for the campaign which captures Kate’s effortless and cool rock chic style. Makeup by Charlotte Tilbury and hair by Odile Gilbert.

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Abbey Lee Kershaw Rocks in Pierre Balmain 2012 Campaign Film

Karen Morrison — Wed, 25 Jan 2012 19:08:13 +0000

Abbey Lee Kershaw talks to us about her band Our Mountain’s new song ‘Devils Banquet’ and their new campaign film introducing the Pierre Balmain 2012 Collection. Directed by Inez and Vinoodh, the film features pieces from the Pierre Balmain women’s and men’s collection worn by top model Abbey Lee and her boyfriend, Our Mountain front man Matthew Hutchinson.

The new Pierre Balmain diffusion line includes both menswear and womenswear, featuring everything from t-shirts and jeans to suits and evening wear and will be sold in over 700 stores across the globe. We caught up with Abbey Lee backstage at the Balmain Spring 2012 show in Paris and here’s what she had to say about shooting the video for this hot new collection. To shop go to Balmain.Com. Buy the song Devils Banquet on iTunes.

This article was written by Karen Morrison, Executive Producer & Director. A production of MODTV Fashion Video Network. Videographers: Giovanni Sicignano and Karen Morrison.

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Chanel Making of the Spring-Summer 2012 Ad Campaign

MODTV — Thu, 19 Jan 2012 18:00:47 +0000

Go behind the scenes on the making of the Chanel Spring Summer 2012 Ad Campaign with Karl Lagerfeld featuring top models Joan Smalls and Saskia de Brauw. The Chanel Spring 2012 collection was inspired by the beauty of the sea, which is why Lagerfeld decided to shoot the ad campaign at the gorgeous Antibes in the south France at Hôtel du Cap-Eden-Roc.

Watch the video and, in related news, take a peek at Karl’s Karl Lagerfeld line, which launches later this month at Net-a-Porter.

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Cindy Crawford’s 10-Year-Old Daugher Kaia Gerber Is the New Face of Young Versace

MODTV — Wed, 18 Jan 2012 18:28:46 +0000

Supermodel Cindy Crawford‘s 10-year-old daugher Kaia (dad is Rande Gerber) has just been announced as the new face of Young Versace. The campaign was shot by Mert Alas and Marcus Piggot and the Young Versace line will debut during Pitti Immagine Bimbo in Florence tomorrow. The collection is geared toward kids 0 – 12.

Kaia’s Mom Cindy Crawford was a muse of Gianni Versace, and appeared in many campaigns for the house in the 90′s, so it has to be an exciting moment for everyone involved that Kaia is taking up the Versace mantle now. “Like her mother, Kaia has a very special gift,” Donatella Versace said in a press release. “The camera really, really loves her. Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”

Cindy returned the love, saying, “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”

via Fashionista

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Gisele Bundchen Stars in Salvatore Ferragamo Spring 2012 Campaign

MODTV — Thu, 12 Jan 2012 23:06:01 +0000

Gisele Bundchen stars in the gorgeous new Salvatore Ferragamo Spring Summer 2012 Ad Campaign with top model Noah Mills. Shot on location at the luxurious Golden Eye Resort in Jamaica by photographer Mikael Jansson, the concept of the campaign is “a vision of a tropical paradise where a man and woman glow in absolute perfection“.

Ferragamo designer Massimiliano Giornetti said that he had doubt about who to feature in this campaign, “Gisele is the ideal woman to embody this Spring-Summer collection: extraordinary beauty, naturally sophisticated at the same time. I’ve known Noah for ages: I couldn’t see any other man by Gisele’s side, equaling her force and sensuality while maintaining unaltered elegance.!” Watch the behind the scenes video of the Ferragamo Campaign now.

Beauty Credits: Makeup by Tom Pecheux, Hair by Luigi Murenu.

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Roberto Cavalli Spring 2012 Ad Campaign

MODTV — Wed, 11 Jan 2012 17:52:20 +0000

Roberto Cavalli ad campaign for Spring/Summer 2012 features four iconic models – Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld.

Steven Meisel shot the campaign at Pier 59 studios in New York, in a simple backdrop that kept the focus on the printed silk dresses and the hand embroidered glittering pieces that look more like couture than ready to wear.

The inspiration behind all that decadent gold? As Creative Director Eva Cavalli explained to us backstage at the Roberto Cavalli Spring 2012 Fashion Show in Milan, the collection is about optimism – ”we wanted to make shine this world that sometimes very dark“.

Ad Campaign Credits: Creative Director: Eva Cavalli; Photographer: Steven Meisel; Makeup by Pat McGrath; Hair Stylist Guido Palau, Stylist Panos Yipanis.

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Bianca Balti for Dolce & Gabbana Jewelry Campaign Video

MODTV — Sat, 07 Jan 2012 04:40:49 +0000

Italian born supermodel Bianca Balti stars in Dolce & Gabbana jewelry campaign video titled “A Precious Passion“. Photographer Giampaolo Sgura directs Bianca Balti and Simone Nobili as the designers explain the concept behind the print ad campaign and film “is a statement of faith, a wave of passion, or a celebration of love“.

For their first ever jewellery collection, designers Domenico Dolce and Stefano Gabbana have combined the most exquisite materials – tri-colour gold, rubies, sapphires and pearls — with the most significant symbols at their disposal. As the designers explain “the most precious feature of any jewel is the emotion it stirs in the woman who wears it“. Shop the collection at DolceGabbanaJewellery.it.

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Burberry Spring 2012 Ad Campaign Video

MODTV — Thu, 05 Jan 2012 01:26:06 +0000

Burberry Prorsum Spring 2012 Ad Campaign features British actor Eddie Redmayne and model Cara Delevingne. Burberry Creative Director Christopher Bailey and photographer Mario Testino once again have created a campaign that is aspirational, fresh and beautifully captures the spirit and heritage of the British brand.

The ultra-cool interactive campaign is featured on Burberry’s website featuring music from George Harrison and U2.

We are lusting after this sexy trench coat featured in the new behind the scenes video on the making of the Burberry Spring 2012 campaign. Discover more at http://www.Burberry.com

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Jason Wu for Target Ad Campaign & Behind the Scenes Video

MODTV — Wed, 04 Jan 2012 21:59:44 +0000

Jason Wu’s first capsule collection for Target hits stores on February 5th and already the buzz is building. The first images from the ad campaign were posted online at Fashionista today. Jason Wu is known for his fresh take on lady like dressing. He’s one of the most celebrated young American designers and one of First Lady Michele Obama’s favorites.

Go backstage at Jason Wu Spring 2012 collection in New York, and check out this behind the scenes video about Jason Wu’s upcoming collection for Target.

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Victoria’s Secret Dream Angels Behind the Scenes: Adriana Lima

MODTV — Sun, 20 Nov 2011 15:03:13 +0000

Go behind the scenes with Adriana Lima, Candice Swanepoel and Erin Heatherton as they shoot the new Victoria’s Secret Dream Angels campaign just in time for the holidays. The commercial was shot in Prague and was directed by Michael Bay. Go behind the scenes now to see the sexy looks you can expect to see in store this Christmas. To shop the collection go to Victoria’s Secret.

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