Posts Tagged Ad Campaigns

By: on Jan 25, 2012, 16:48

Kate Moss stars in the new Mango Spring 2012 Ad Campaign directed by Terry Richardson. Check out the TV spot for the campaign which captures Kate’s effortless and cool rock chic style. Makeup by Charlotte Tilbury and hair by Odile Gilbert.

By: on Jan 25, 2012, 14:08

Abbey Lee Kershaw talks to us about her band Our Mountain’s new song ‘Devils Banquet’ and their new campaign film introducing the Pierre Balmain 2012 Collection.  Directed by Inez and Vinoodh, the film features pieces from the Pierre Balmain women’s and men’s collection worn by top model Abbey Lee and her boyfriend, Our Mountain front man Matthew Hutchinson.

The new Pierre Balmain diffusion line includes both menswear and womenswear, featuring everything from t-shirts and jeans to suits and evening wear and will be sold in over 700 stores across the globe.  We caught up with Abbey Lee backstage at the Balmain Spring 2012 show in Paris and here’s what she had to say about shooting the video for this hot new collection. To shop go to Balmain.Com. Buy the song Devils Banquet on iTunes.

This article was written by Karen Morrison, Executive Producer & Director.  A production of MODTV Fashion Video Network. Videographers: Giovanni Sicignano and Karen Morrison.

By: on Jan 19, 2012, 13:00

Go behind the scenes on the making of the Chanel Spring Summer 2012 Ad Campaign with Karl Lagerfeld featuring top models Joan Smalls and Saskia de Brauw. The Chanel Spring 2012 collection was inspired by the beauty of the sea, which is why Lagerfeld decided to shoot the ad campaign at the gorgeous Antibes in the south France at Hôtel du Cap-Eden-Roc.

Watch the video and, in related news, take a peek at Karl’s Karl Lagerfeld line, which launches later this month at Net-a-Porter.

By: on Jan 18, 2012, 13:28

Supermodel Cindy Crawford‘s 10-year-old daugher Kaia (dad is Rande Gerber) has just been announced as the new face of Young Versace. The campaign was shot by Mert Alas and Marcus Piggot and the Young Versace line will debut during Pitti Immagine Bimbo in Florence tomorrow. The collection is geared toward kids 0 – 12.
Cindy Crawford’s 10 Year Old Daugher Kaia Gerber Is the New Face of Young Versace

Kaia’s Mom Cindy Crawford was a muse of Gianni Versace, and appeared in many campaigns for the house in the 90′s, so it has to be an exciting moment for everyone involved that Kaia is taking up the Versace mantle now. “Like her mother, Kaia has a very special gift,” Donatella Versace said in a press release. “The camera really, really loves her. Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!

Cindy returned the love, saying, “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”

via Fashionista

By: on Jan 12, 2012, 18:06

Gisele Bundchen stars in the gorgeous new Salvatore Ferragamo Spring Summer 2012 Ad Campaign with top model Noah Mills. Shot on location at the luxurious Golden Eye Resort in Jamaica by photographer Mikael Jansson, the concept of the campaign is “a vision of a tropical paradise where a man and woman glow in absolute perfection“.

Ferragamo designer Massimiliano Giornetti said that he had doubt about who to feature in this campaign, “Gisele is the ideal woman to embody this Spring-Summer collection: extraordinary beauty, naturally sophisticated at the same time. I’ve known Noah for ages: I couldn’t see any other man by Gisele’s side, equaling her force and sensuality while maintaining unaltered elegance.!”  Watch the behind the scenes video of the Ferragamo Campaign now.

Beauty Credits: Makeup by Tom Pecheux, Hair by Luigi Murenu.

By: on Jan 11, 2012, 12:52
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Roberto Cavalli ad campaign for Spring/Summer 2012 features four iconic models – Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld.

Steven Meisel shot the campaign at Pier 59 studios in New York, in a simple backdrop that kept the focus on the printed silk dresses and the hand embroidered glittering pieces that look more like couture than ready to wear.

The inspiration behind all that decadent gold?  As Creative Director Eva Cavalli explained to us backstage at the Roberto Cavalli Spring 2012 Fashion Show in Milan, the collection is about optimism –  ”we wanted to make shine this world that sometimes very dark“.

Ad Campaign Credits:  Creative Director: Eva Cavalli; Photographer: Steven Meisel; Makeup by Pat McGrath; Hair Stylist Guido Palau, Stylist Panos Yipanis.

By: on Jan 06, 2012, 23:40

Italian born supermodel Bianca Balti stars in Dolce & Gabbana jewelry campaign video titled “A Precious Passion“. Photographer Giampaolo Sgura directs Bianca Balti and Simone Nobili as the designers explain the concept behind the print ad campaign and film “is a statement of faith, a wave of passion, or a celebration of love“.

For their first ever jewellery collection, designers Domenico Dolce and Stefano Gabbana have combined the most exquisite materials – tri-colour gold, rubies, sapphires and pearls — with the most significant symbols at their disposal. As the designers explain “the most precious feature of any jewel is the emotion it stirs in the woman who wears it“. Shop the collection at DolceGabbanaJewellery.it.

By: on Jan 04, 2012, 20:26

Burberry Spring 2012 Ad Campaign Video
Burberry Prorsum Spring 2012 Ad Campaign features British actor Eddie Redmayne and model Cara Delevingne. Burberry Creative Director Christopher Bailey and photographer Mario Testino once again have created a campaign that is aspirational, fresh and beautifully captures the spirit and heritage of the British brand.

The ultra-cool interactive campaign is featured on Burberry’s website featuring music from George Harrison and U2.

We are lusting after this sexy trench coat featured in the new behind the scenes video on the making of the Burberry Spring 2012 campaign. Discover more at http://www.Burberry.com