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Colossal Mascara "Making Of'
TV Ad Campaign BTS
Agency: Gotham Inc
Commercial Director: JP Phillippot

BTS Production: MODTV
Directed by Karen Morrison
Videographer: Guy Jackson

Maybelline asked MODTV to film behind the scenes on the making of the global TV campaign for Colossal Mascara featuring supermodel Julia Stegner. The 'making of' video was used to sell through to major retailers worldwide and introduced the TV campaign to consumers via social media.

Maybelline New York sites worldwide