BTS Production: MODTV
Directed by Karen Morrison
Videographer: Guy Jackson
Maybelline asked MODTV to film behind the scenes on the making of the global TV campaign for Define-A-Lash Mascara featuring supermodel Christy Turlington. The 'making of' video was used to sell through to major retailers worldwide and introduced the TV campaign to consumers via social media.
Maybelline New York sites worldwide