By: on Mar 25, 2014, 05:26.

Go backstage with supermodel Karlie Kloss for the making of ‘Prodigy’ her first L’Oreal Paris TV campaign.  The TV spot for Prodigy, a new hair color line currently only available in France also features top models Lara Stone, Liya Kebede, Alexina Graham, Izabel Goulart and Eniko Mihalik.

At 21, Karlie Kloss is already at the top of the fashion industry.  She has walked in every top runway show from Michael Kors to Chanel and also a Victoria’s Secret Angel.  This is the first time the all-American beauty has worked with L’Oreal Paris and we’re sure it won’t be her last.  Two weeks ago the company released images on their Instagram and  Twitter with the words “more to come”.

While no formal statement has been made by the L’Oreal Paris that Karlie has indeed now an official spokesperson, the message is loud and clear that she is definitely “worth it”. Go behind the scenes with Karlie Kloss shooting her first TV campaign for L’Oreal Paris now – Watch the video.

AUTHOR BIO

Karen Morrison is an award-winning digital producer, director, journalist and founder of MODTV Fashion Video Podcast at Apple Podcasts, named one of British Vogue's "Best Podcasts of 2017". A contributor at Condé Nast, Karen created the 'Allure Backstage' video series and works with some of the world's most influential brands including L'Oreal Paris, Maybelline New York, and MaxFactor UK. Follow Karen on Twitter, Instagram and Google+

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