By: on Aug 30, 2012, 16:16.

Prada’s autumn 2012 campaign is set on futuristic vision of fantasy and desire. It has been shot by Steven Meisel, and features models Elza Luijendijk, Vanessa Axente, Iselin Steiro, and Madison Headrick.

It is an abstract video placed in Miuccia Prada’s Fall 2012 show’s ‘virtual princess’ theme. We love the way Steven has got glimpses of the collection, and still managed to hold the viewers interest with the models playing an intense game of chess.

Comments:

  1. YirPafooYelRue says:

    Can anyone tell me the name of this song? I know it’s by Dan Lea from Golden Hum, but what’s the name? Thanks xxx

  2. nycvair says:

    The girls represent the game pieces, watch as they move along with the pieces! You can tell who’s playing on what side. Very well put together!

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  4. takashi8san says:

    Does anyone else noticed that the girl in black was in one position at 0:02 and then she switched position at 0:04 ? If u look carefully… she did…

  5. Feby Annisa says:

    i love this campaign >>>>

  6. mariocardona15 says:

    Fawshun isint meant 2 be understood

  7. norhal says:

    Chilll your eggs. People have different taste, I feel sorry for you if your’e gonna react like that every time you see someone with different opinion then you.. it’s so childish

  8. jess jesse says:

    most models are converting into more muscolineze muscles males body ?
    that such ugly ? we want an really women body with meat and lovehandle hips bigger budds and you know what we means :
    if you needed males muscules you think this is feminity then watch transsexual queendrags they are the same ?
    what happend with your eyes ? you tube watchers?

  9. jess jesse says:

    make -up + clothes = darkness of society and misleading you ?
    how manny eyes you needed to see the true ?

  10. chelseantoinette says:

    I keep re-watching this, Magdalena is so alluring…

  11. blipblopification says:

    Given Miuccia’s reference point of the show as ‘modern princesses’ the ideas of battle, allegiance and conquest are brilliantly portrayed here through that central chess motif.. BYOOTIFUL

  12. Tomás Cavaco says:

    E L E G A N C E

  13. norhal says:

    Magdalena one of my fav models!

  14. Alfredo Galíndez G. says:

    Completely classy….what’s the name of the song?

  15. arizcats03 says:

    One of the top 10 ads for the fall season very stunning and a brillient concept. BRAVA Prada!!!

  16. adleenartp6 says:

    give me chills everytime i watch this

  17. tonkaposh says:

    My ultimate favourite Ad

  18. minp2001 says:

    love muiccia prada! :)

  19. minp2001 says:

    very creative!!!

  20. YTspeurder says:

    it’s all as cool as ice. brrr.
    Who on earth has his mind so screwed up as to support the fashion business like prada et al.?

  21. Sonusproject says:

    Looks like a lack of inspiration supported by big budget…

  22. niknokvdo says:

    I’ve just recieved my pradra spr-230 at 0:55 loves it!!!!

  23. NiceHaircutBro says:

    That was the shittiest fucking shit I’ve seen in a long time.
    And those girls look like they have Down’s.

  24. Will403536 says:

    wtf is this shitake muschroomz

  25. William Armstrong says:

    wow that was crap couldn’t care less

  26. daniel Junior says:

    i loved that.

  27. Korjench Clara says:

    OMG they are coming from the FUTURE !!!

  28. 216bsmith says:

    oh, thanks!

  29. chrisbrazy10 says:

    Best model choice.

  30. matthewjameswaters says:

    It was composed especially for this ad.

  31. 216bsmith says:

    Do you know the song title? Or was it made custom for Prada?

  32. Iconology says:

    i always look forward to the prada ad campaigns :D

  33. DarkoErrorcore says:

    people that don’t like prada -don’t know anything about fashion,period xo

  34. zajacam says:

    Magdalena is amazing !

  35. matthewjameswaters says:

    James Lin

  36. matthewjameswaters says:

    It’s by Golden Hum.

  37. Jasjyot Singh Hans says:

    What soundtrack is this? Can someone please tell me? I’m obsessed!

  38. facilito088 says:

    it doesn’t matter if you’re a guy if you have the attitude and the creative to pull out this clothes you’ll look Groundbreaking!

  39. ThaliaGrace15 says:

    omg that fall hahahhaha

  40. XFRAiiD says:

    I’m a guy and i want to buy everything.

  41. Watching http://t.co/EQziDeRz: Prada Fall 2012 Ad Campaign http://t.co/x0W81aAv via @MODTV

  42. elenakitzo says:

    super prada i love u

  43. flipkicker22 says:

    11 people dont know what true art is

  44. madboy29 says:

    Shit like this makes one want to become a slave (Designer) to Fashion

  45. canonanibas says:

    No colored women? Hm.

  46. XFRAiiD says:

    a new kind of perfection is born.

  47. andreselbazz says:

    but what’s the name of the sun and where i can get it? is it on youtube?

  48. andreselbazz says:

    for sure Hanna

  49. iseline22 says:

    who falgged this as foken spam? i must agree, space, refference of the 70s in prints and idea of the the future, clean lines, video gameish, anime.

  50. missfanpire612 says:

    That’s very well put. :D

  51. 65756878658568 says:

    That reminds me video “push the limits” by enigma

  52. MrJoetothec says:

    That’s the point, where would the imagination be if models looked like “real people”, then fashion would just be pointless, commercial, and bland.

  53. MrJoetothec says:

    Meisel obviously lol

  54. irmabaileys says:

    it’s amazing!! who is a director?

  55. LandofHelena says:

    this is really creepy, they dont even look like real people

  56. ycjalin says:

    Stunning music! Thank you Daniel Lea of Golden Hum

  57. Kelly Dance says:

    Beautiful! Dan Lea from Golden Hum did the music

  58. MultiVivib says:

    Demais!

  59. mcqueendave says:

    suuuper cool!!

  60. DESOBREAGLE says:

    i don’t like this make up

  61. midnightmagicwitch says:

    This was just pure beauty. But WHERE are the credits???

  62. bibib99 says:

    great concept! and i can’t get enough of the music!

  63. melodyshimoariki says:

    can’t get enough of that soundtrack

  64. flipkicker22 says:

    @musicphotoandfashion thats madison headrick from south carolina, usa

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