By: on Apr 30, 2012, 12:01.

Burberry fashion designer Christopher Bailey is at the forefront of digital fashion, and his latest “Burberry World Live“, a 360 immersive fashion experience, began in Taipei on 26 April 2012.

Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101.

Could Burberry World Live could be the future of fashion?  There are no models strutting down a fashion runway – instead it combines an eight part 360 degree film, a live musical performance and digital weather experience.  It’s stunning, gorgeous and very cool to watch.

Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.

 This multi-sensory experience is the first to blur the physical and digital dimensions of the brand. Watch the Burberry World Live fashion video here now.

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MODTV creates award-winning digital fashion videos featuring the world's top fashion designers, top models, hair and makeup artists. MODTV partners with some of the biggest names in fashion and beauty, creating original video content and behind the scenes films that bring brands to life. Connect with us! Follow MODTV on Twitter @MODTV and Google+

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