By: on Apr 06, 2013, 05:13.

Nicola Formichetti is Diesel’s new Creative Director. The designer will serve as the brand’s first artistic director and will oversee product design, marketing, communications and interior design. “It’s a reboot” says Formichetti in this behind the scenes video produced by Diesel.

Nicola Formichetti and Diesel's Reno Rosso

Diesel Reno Rosso & Nicola Formichetti

“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”

Though Formichetti just left his post as designer for Thierry Mugler two days ago, this new partnership has actually been in the works for about a year and a half. According to WWD, Rosso walked into a Formichetti pop-up store in September 2011 that was designed to look like a ‘bombed-out disco,’ and was blown away.

Formichetti has plans to also launch Diesel Couture. Check out this fashion video produced by Diesel to introduce Nicola Formichetti and follow the hashtag #DieselReboot on Twitter for more.

AUTHOR BIO

MODTV creates award-winning digital fashion videos featuring the world's top fashion designers, top models, hair and makeup artists. MODTV partners with some of the biggest names in fashion and beauty, creating original video content and behind the scenes films that bring brands to life. Connect with us! Follow MODTV on Twitter @MODTV and Google+

Comments:

  1. PMVISUALSCHANNEL says:

    Good job and all the best !

  2. Graveetas Schadenfreude says:

    If Diesel wanted real controversy they should have hired Hedi Slimane or John Galliano.

  3. kutmusic says:

    rappresent? Meglio parlare italiano allora, no? 🙂

  4. Nicola Formichetti #Diesel New Creative Director “It’s a Reboot”: Nicola Formichetti… http://t.co/GGBfMz6Tau @MODTV

  5. Emilia Nedelcheva says:

    🙂

  6. rraassll says:

    I hope he can bring some of Wilbert Das direction back, and yes keep it weird and awesome

  7. andikatoth says:

    I hope you guys keep it weird and wonderful. Would hate to see the wonderful go. 🙂

  8. regentstreettv says:

    Can’t wait to see what new direction Diesal takes.

  9. should be CHIC says:

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