Supermodel Cindy Crawford‘s 10-year-old daugher Kaia Gerber (dad is Rande Gerber) has just been announced as the new face of Young Versace. The campaign was shot by Mert Alas and Marcus Piggot and the Young Versace line will debut during Pitti Immagine Bimbo in Florence tomorrow. The collection is geared toward kids 0 – 12.
Kaia’s Mom Cindy Crawford was a muse of Gianni Versace, and appeared in many campaigns for the house in the 90’s, so it has to be an exciting moment for everyone involved that Kaia is taking up the Versace mantle now. “Like her mother, Kaia has a very special gift,” Donatella Versace said in a press release. “The camera really, really loves her. Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
Cindy returned the love, saying, “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”