By: on Feb 20, 2011, 09:22.

Burberry has live streamed its Burberry Prorsum runway shows for the last seven seasons, and will host 40 global live-streaming events on February 21, including one in London’s Piccadilly Circus, which will broadcast the runway show on its famous 105-foot digital screen.

Burberry Fall 2011 Live Stream

Of course, those not across the pond can also partake: the live events will take place in Burberry retail locations—including Paris, Milan, Rome, Dubai, São Paolo, Beijing, Brussels, and New Delhi, to name just a few—across 19 countries.

“Whether you are at home online, watching in Piccadilly Circus, using a mobile device, or in our store in Beijing, everyone will be able to feel the energy and attitude of the brand and the excitement of the show,” Burberry chief creative officer Christopher Bailey said in a release.

This is the first time an event has ever been live streamed onto the Piccadilly screen.

The Burberry experience doesn’t end with the runway, either. For one week following the show, shoppers around the world will be able to buy the Fall 2011 collection at The items will be shipped globally in seven weeks.


MODTV creates award-winning digital fashion videos featuring the world's top fashion designers, top models, hair and makeup artists. MODTV partners with some of the biggest names in fashion and beauty, creating original video content and behind the scenes films that bring brands to life. Connect with us! Follow MODTV on Twitter @MODTV and Google+

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