Burberry keeps pushing forward with new ways to present their fashion shows. For the first time they are going to stream their London Fashion Week Women’s Fall 2010 show LIVE in 3D and will hold private presentations of the 3D event in New York, Paris, Dubai, Tokyo and Los Angeles.
Burberry will be partnering with broadcaster Sky television on production using its innovative 3D technology. The private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey. The Pre-show entertainment will be hosted from behind the scenes, backstage and red carpet in London. This will be a first for Burberry and first ever true global fashion show, as Christopher Bailey explains,
” this unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
In addition Burberry will also continue Live Streaming their show 2D on their website live.burberry.com powered by Facebook and Twitter. The show takes place in London on February 23 at 4PM during London Fashion Week. Save the Date!