Milan Fashion Week: For Burberry Spring 2012 Designer Christopher Bailey decided to focus on arts and crafts. The Spring 2012 Collection is a real departure for Bailey, it had a real ethnic influence – he showed plenty of sweaters with crocheting, stitching, embroidery and handblock prints.
With this collection Bailey seemed to be turning his focus back on design, instead of the immediacy of selling the collection on the internet. Burberry has been at the forefront of the digital revolution that has swept designer fashion, live streaming its shows globally with almost 7 million fans on its Facebook Page.
“I wanted to celebrate the idea of craftsmanship. I love the whole digitalization of the world. But I don’t think one has to be at the expense of the other,” Bailey said backstage to Associated Press after Saturday’s preview.
There was a slight nod to technology in the show the models in the finale carried alligator iPad sleeves. But this season Burberry’s native Scotland, too, had its due. Most of the outfits were topped with a hand-crocheted raffia golfing hat, complete with a pompon. Shoes were cork soled-moccasins or easy loafers at times contrasted with woven tapestry. Watch the full fashion show here now.