By: on Jun 11, 2010, 09:35.

Brazil kicked off Latin America’s premier fashion event, Sao Paulo Fashion Week on Wednesday, with parades showcasing its economic prosperity and optimism.

“We’re a young country, a young culture, with an enormous potential for growth, for development,” organizer Paulo Borges told reporters ahead of the first shows.

Brazil’s designs for the 2010-2011 summer season — including the inevitable sexy bikinis — are sashaying down the catwalks daily to next Monday under the overarching theme “Anima” (“animated” or “lively” in Portuguese).

Gisele Bundchen, the Brazilian beauty who has become the world’s top-paid model, will Sunday be making her first catwalk show since giving birth to a baby four months ago with her husband, US football player Tom Brady.

The Sao Paulo Fashion Week this year trains the spotlight on Brazilians’ obsession with brand names and stylish clothes, underpinning a 50-billion-dollar fashion market that is becoming one of the most profitable in the world for the big luxury groups. (AFP)

We’re going to see plenty of bikini’s on the runway over the next few days, and here is a great video by Cool Hunting which answers the burning question – why do all Brazilian women look so great in the sexy bikini.

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MODTV creates award-winning digital fashion videos featuring the world's top fashion designers, top models, hair and makeup artists. MODTV partners with some of the biggest names in fashion and beauty, creating original video content and behind the scenes films that bring brands to life. Connect with us! Follow MODTV on Twitter @MODTV and Google+ or send us an email and Contact Us

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