Abbey Lee Kershaw and Lara Stone star in the new global digital campaign for CK One by Calvin Klein. The brand has expanded from its fragrance to include jeanswear, underwear and swimwear. Photographer Steven Meisel shot the campaign, which features an eclectic, cast including Pixie Geldof and Alice Dellal, musician Cassie Ventura, boxer Robert Evans, and models from all over the globe.
CRK Advertising and consulting creative director Fabien Baron conceived the ad. There are four different iterations — for Jeans, Underwear, Fragrance and one for all categories — with more than 60 differently edited variations, some of which specifically target Asia. A key purpose is to drive traffic to ckone.com, which offers profiles of the cast and background content, and lets visitors upload their own ck one video versions. The site, available in 11 languages, will also have a global store, and custom mobile apps available for the iPhone, Android and Symbian.”
Watch one of the campaign videos here now and to experience more of the brand online go to the CK One interactive website.