PAT MCGRATH LABS BRAND ESSENTIALS // SEPHORA

Pat McGrath, the most influential makeup artist in the world launched her Pat McGrath Labs "Unlimited Edition" in September 2017. This "Essentials" film was used to introduce the brand and for education and training at Sephora. Executive Produced, Directed and written by Karen Morrison.

Maybelline New York ‘Making Of' Color Sensational

Maybelline asked MODTV to film behind the scenes on the making of the global TV campaign for Color Sensational Lipstick. The behind the scenes video was used to sell through to major retailers worldwide and introduced the TV campaign to consumers via social media.

Allure Backstage: Oliver Rousteing's Balmain Army

Oliver Rousteing's Balmain Army- MODTV's mini-documentary film for Allure Magazine featuring Olivier Rousteing and supermodels - Kendall Jenner, Gigi Hadid, Adriana Lima, Karlie Kloss, Jourdan Dunn, Bhumika Arora and Josephine Skriver. The film has been a viral hit receiving over 7 million views on social media. Executive Produced & Directed by Karen Morrison, DP Cameraman Giovanni Sicignano.

Tom Ford

Go behind the scenes of TOM FORD’s Women's FW18 Show at the Park Avenue Armory, featuring the debut of Shadow Extrême in TFX10 from his new makeup line Tom Ford Extrême.

Video series produced for TOM FORD websites and social media channels. Executive Producer & Director Karen Morrison. DP Cameraman Giovanni Sicignano.

Chanel Spring 2016

Chanel Spring Summer 2016 backstage with Karl Lagerfeld and supermodel Cara Delevingne in Paris.

For Spring 2016 Karl Lagerfeld transformed the Grand Palais into a magnificent mock Chanel Airport complete with a baggage check, numbered gates, an arrivals board and baggage carts with double-C logos.

Allure Backstage

MODTV transformed Allure Magazine's bi-annual 'Backstage Beauty' Trend report from a passive print property into a mulit-platform, award-winning digital video series. Allure Backstage helped establish as a brand in the ditigal space with content that fostered growth from 10K - 4.3 million unique visits a month across 25 digital platforms. The series was broadcast in prime time on Style Network, E! Entertainment TV and syndicated by IMG Media. Executive Producer & Director Karen Morrison

Our recent films for Allure on The Victoria's Secret Fashion Show, and our mini-doc films on hair genius Sam McKnight and Olivier Rousteing's Balmain Army have further amplified Allure on social media receiving over 9 million views.

L'Oréal Paris

MODTV worked with L'Oréal Paris on the global relaunch of the beauty brand producing behind the scenes videos with their brand ambassadors including Jennifer Lopez, Rachel Weisz, Laetitia Casta, Gerard Butler, Evangeline Lily and Julianna Margulies.

L'Oréal Paris showcased the videos on their international websites and YouTube Channels receiving millions of views. The Making of Jennifer Lopez Eversleek is one of L'Oréal Paris most watched videos to date, receiving over 1 million views.Executive Producer & Director Karen Morrison

Pat McGrath x MaxFactor UK

MODTV collaborated with MaxFactor and CoverGirl producing exlusive backstage videos with Pat McGrath, Global Creative Makeup Director. Pat McGrath is considered the most influential makeup artist in the world and each season creates the look at 27 of the world's most important designer fashion shows.

Pat McGrath gives us an all-access pass backstage at fashion week and shares her insider beauty tips.

Maybelline New York

MODTV worked with Maybelline New York creating a digital video series that captured the making of their print and TV advertising campaigns featuring all their top models.

The making of videos were used to sell through to major retailers, used internally to inform, educate and motivate their global sales and brand people around the world - and to introduce the campaigns to consumers on Maybelline.com and their international YouTube Channels.

The videos also created a great buzz about the Maybelline campaigns on MODTV's YouTube Channel, at iTunes on our Podcast, reaching their targeted young consumer and received over 2 million views.