By: on Jan 09, 2010, 15:09.

V Magazine has devoted it’s February issue to curvier models. Is it a sign of the times that the world of fashion is finally embracing the concept that bigger is better when it comes to models? If this is actually new trend, then it’s certainly great news for average women everywhere.

The size issue was shot by Norwegian photographer Sølve Sundsbø who regularly shoots advertising campaigns for Givenchy, Gucci and Hermes. “Big, little, pint size, plus size — everybody is beautiful,” said Stephen Gan, the magazine’s creative director, “and this issue is out to prove it.”

Chanel Designer Karl Lagerfeld also shoots a spread in the issue titled “Coco a Go-Go”. The issue is on newstands now or go to VMagazine.Com and buy the digital version of the magazine. Here’s V Magazine’s video sneak preview.

AUTHOR BIO

MODTV creates award-winning digital fashion videos featuring the world's top fashion designers, top models, hair and makeup artists. MODTV partners with some of the biggest names in fashion and beauty, creating original video content and behind the scenes films that bring brands to life. Connect with us! Follow MODTV on Twitter @MODTV and Google+

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