Top model and actress Bianca Balti has been appointed an ambassador of L’Oréal Paris. She will appear in advertising for Preference hair color, Elvive Nutri Gloss hair care and Color Riche lipstick for the brand. Bianca is one of the top models working in fashion, and has modeled for labels such as Chanel, Dolce & Gabanna, Fendi and Victoria’s Secret. Most recently, she was the face of Karl Lagerfeld’s Karleidoscope fragrance.
“I am very honoured to represent such a huge brand. It is a very exciting project to be part of… the incredible dream team of spokespersons who embody the brand… and at the same time, it is such a responsibility to be able to say “we’re worth it” to all women worldwide!” declares Bianca Balti.
The Italian born Balti started her acting career with a role in “Go Go Tales” in 2007. She is also the Italian sponsor of SOS Children’s Villages. Other L’Oréal Paris ambassadors include Beyoncé Knowles, Rachel Weisz, Gwen Stefani, Jennifer Lopez and Hugh Laurie. Check out this behind the scenes video of Bianca shooting the making of one of her new campaigns for L’Oreal Paris with photographer Kenneth Willardt.