Go backstage with Jennifer Lopez as she shoots her first TV campaign for L'Oreal Paris. Jennifer looks sexy and hotter than even in this new behind the scenes video for the new ad campaign for the Eversleek haircare product line. The concept is sleek and strong, modern and new. As Jennifer admitted to us backstage - she likes the idea of "being calm and in control and having everything in it's place". CREDITS: Behind the scenes video Produced and Directed by Karen Morrison; A production of MODTV Fashion Video Network. Cameramen Frank DeJoesph, Evan Estern; Still Photography by Franz Walderdorff. Commercial Director: Laurent Chanez for Identity ID New York.